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THE COMPETITIVE CONTEXT.
Global Entanglements: The Structure of Corporate Transnationalism (C. Fombrun & S. Wally).
THE STRATEGIC CONTEXT.
Matrix Management: Not a Structure, a Frame of Mind (C. Bartlett & S. Ghoshal).
THE CULTURAL CONTEXT.
Cultural Dimensions in People Management: The Socialization Perspective (G. Hofstede).
THE DEVELOPMENTAL CONTEXT.
Global Development (N. Tichy).
THE COLLABORATIVE CONTEXT.
Human Resource Management in Multinational Cooperative Ventures (P. Lorange).
THE COMPARATIVE CONTEXT.
Expatriate Reduction and Strategic Control in American Multinational Corporations (S. Kobrin).
GLOBAL RESEARCH AND TEACHING IN THE 1990s.
Globalization: The Intellectual and Managerial Challenges (C. Prahalad).