Glory Days

Overview

The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign?

In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining ...

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Overview

The automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign?

In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles:

• Why brand management for cars is not the same as for other "branded" products

• How to position a model for the best possible tie-in promotion-and how not to

• What it takes to establish and evolve a brand image

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Editorial Reviews

Eagle Magazine
. . . Glory Days conjures up images of cruise nights, impromptu drag races, and genuine American fun. It is the story of the GTO, Tigers and Monkees, of Royal Pontiac, drag racing, corporate politics, and personal allegiances.
John R. White
A genuine inside story well told is always welcome. Which is why I had a great time reading Glory Days by Jim Wangers.
Wangers was the man who gave us the Pontiac GTO, the Judge, and marketed horsepower unashamedly. He craved the action of the auto industry, yearned to sell cars, create mad desire in the consumer heart. And Wangers was also a bit of a scalawag who was not above switching engines - or whole cars, for that matter to win a race and get a leg up on the competition.
Wangers offers insight into where Detroit went wrong with passionless interchangeable executives running the business. And perhaps intentionally, perhaps not, Wangers also gives us insight into what goes wrong when the marketing whizzes have it all their way.
He spend 45 years in the business and had a pretty good time, it would seem. You can relive it in a couple of hours and have a pretty good read. -- (John R. White - Boston Globe, November 21, 1998)
Mark Maynard
Glory Days pushes aside those spread sheets of incentives and lease deals and reminds readers that this industry was shaped by leaders who were passionate about cars. People don't change. The elements that moved the iron back then will still sell cars today, but much of that enthusiasm has been forgotten. Glory Days is about remembering and preserving - and just maybe helping history repeat itself. -- (Mark Maynard - San Diego Union-Tribune, October 17, 1998)
Milwaukee GTO Club
"...a great book..."
Old Cars
This is a fascinating memoir by Jim Wangers, the automotive marketing whiz whom many consider the father of the modern muscle car.
Pontiac Enthusiast
...[W]ithout doubt one of the most fascinating journeys in all of motordom...this book provides one of the most comprehensive insights into the workings of the domestic auto industry....Glory Days should be required reading for anyone even thinking about entering the greater automotive business....I consider this book to be nothing less than a milestone in the history of automotive marketing. It's a tale of utter fascination....Two thumbs up!
Smoke Signals
Glory Days....is a book that demands to be read. Wangers takes the reader back to the era of the musclecar by using entertaining and real anecdotes involving then automotive heavy hitters "Bunkie" Knudsen, Pete Estes, and John DeLorean. He provides comprehensive insight into the inner workings of the entire automotive industry....The book covers all the bases from entertainment to historical reference to business case study."
Chicago Sun Times
The legendary Pontiac GTO muscle car and wild 1960's muscle-car are highlighted in [this] new book ...The award-winning book is from Jim Wangers, the promotional genius behind the GTO. This book is basically a history of the GTO and the unique promotion and marketing philosophy behind it, Wangers said. The GTO didn't have competition from things such as today's computers, videos, skiing, or other participatory sports. In the 1960's most recreational thoughts among young folks involved cars - especially fast sporty cars. The GTO created a culture built around enthusiasm for the car as affordable personal fun - not just something that got you from Point A to Point B.
Magazine Northwest Motor
This book has received the prestigious MOTO award presented by the International Automotive Media conference for the Automotive Book of the Year (1998). Perhaps never was a copywriter more born to write about the topic he ended up with than Wangers....This book is filled with fascinating portraits of a variety of personalities [and] fascinating trivia...It is filled with the wisdom of someone who knows the game better than most.
The Shreveport Times
If you read stories in The Shreveport Times, USA Today, or many national publications about GM, periodically you're gong to run into Wangers' name and quotes. The reason is simple: He is one of the most respected automotive marketing professionals in the country. If you are looking for a good read or . . . interested in either marketing or the automotive industry, this just might be your gift.
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Product Details

  • ISBN-13: 9780837602080
  • Publisher: Bentley Publishers
  • Publication date: 4/1/2003
  • Pages: 350
  • Sales rank: 649,343
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.73 (d)

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