Glory Days: When Horsepower and Passion Ruled Detroitby Jim Wangers, Paul Zazarine (Editor)
Glory Days illuminates an era when Detroit's Woodward Avenue fairly rumbled with V-8 power, as young people slowly cruised the/i>/i>
Glory Days conjures up images of cruise nights, impromptu drag races, and genuine American fun. It is the story of the GTO, Tigers and Monkees, of Royal Pontiac, drag racing, corporate politics, and personal allegiances.
Glory Days illuminates an era when Detroit's Woodward Avenue fairly rumbled with V-8 power, as young people slowly cruised the wide boulevard. Glory Days is also an American success story, giving an insiders view of what it took then, and what it will take in the future, to keep alive America's passion for the automobile.
In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles:
Wangers knows what he is talking about, for he was part of the most successful brand marketing campaign to ever come out of Detroit. At a time when such automotive legends as "Bunkie" Knudsen, Pete Estes, and John DeLorean held sway in the Motor City, Jim Wangers created and defined the American musclecar image, devising savvy brand marketing strategies to promote the car that started it all and went on to become a cultural icon: the Pontiac GTO.
Wangers was the man who gave us the Pontiac GTO, the Judge, and marketed horsepower unashamedly. He craved the action of the auto industry, yearned to sell cars, create mad desire in the consumer heart. And Wangers was also a bit of a scalawag who was not above switching engines - or whole cars, for that matter to win a race and get a leg up on the competition.
Wangers offers insight into where Detroit went wrong with passionless interchangeable executives running the business. And perhaps intentionally, perhaps not, Wangers also gives us insight into what goes wrong when the marketing whizzes have it all their way.
He spend 45 years in the business and had a pretty good time, it would seem. You can relive it in a couple of hours and have a pretty good read. -- (John R. White - Boston Globe, November 21, 1998)
- Bentley Publishers
- Publication date:
- Edition description:
- 1 ED
- Product dimensions:
- 7.33(w) x 10.25(h) x 1.27(d)
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