GM's Motorama: The Glamorous Show Cars of a Cultural Phenomenon
  • Alternative view 1 of GM's Motorama: The Glamorous Show Cars of a Cultural Phenomenon
  • Alternative view 2 of GM's Motorama: The Glamorous Show Cars of a Cultural Phenomenon

GM's Motorama: The Glamorous Show Cars of a Cultural Phenomenon

by David Temple
     
 

In the postwar exuberance of 1949 America, General Motors mounted its first Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM’s Motorama brings this short-lived but unforgettable tradition back to life with detailed text and period photographs that revisit the posh venues,

Overview

In the postwar exuberance of 1949 America, General Motors mounted its first Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM’s Motorama brings this short-lived but unforgettable tradition back to life with detailed text and period photographs that revisit the posh venues, such as the Waldorf-Astoria, where celebrities in Broadway-style shows and phalanxes of glamorous models introduced the public to “Dream Cars” destined to become legends, including the 1951 LeSabre, the Cadillac Le Mans, and the Corvette prototype. Later, the Motorama introduced cars like the turbine-powered Firebirds, the Olds F-88, and the Pontiac Bonneville Special. Author David Temple recreates the drama of the eight Motoramas staged between 1949 and 1961, focusing on the cars that took center stage and came to define an era of auto styling.

Editorial Reviews

From the Publisher

Road and Track, May 2007

“Ample captions and fully researched text explain the one-off production, and destruction, of this American studio’s creations. This book would grace the coffee-table in any of today’s uber-chic downtown lofts.”

Car Collector, March 2007

“GM’s Motorama is the best book I have seen on the history of GM’s dream cars and the evolution of their concept. This handsomely designed 10x10 inch book is lavishly illustrated with many never before seen photos, and so well-written you don’t want to put it down … this is about as much book as you could ever hope to get for only $40. This is the summer’s must have car book.”

                                                                   

Classic Chevy, June 2007
“...this book [is] a real page-turner....A tour through this remarkable new book on Motorama not only traces the history of these splendid show cars – it brings an important message through [its] final chapter. Temple’s book is a very readable, colorful, exciting, and spontaneous testimony to that heritage.”  
                                                                                                                                                                        
Ol’ Skool Rodz,
May 2007

“David Temple (along with the book’s designer, Jennifer Bergstrom) has done a masterful job in presenting the material for this book … This book is a wonderful look back at GM’s days as the world leader in the automotive industry … You should own this book.”
                                                                                                                                                          

                                                                                               

TopGear Magazine (UK), July 2007

“David W. Temple’s handsome book recalls the cars and people behind the Motorama shows.”

                                                                                                                                    

Auto Restorer, June 2007 

“It is extensively illustrated with some 200 color and 50 black-and-white photos.”

Product Details

ISBN-13:
9780760328262
Publisher:
Motorbooks
Publication date:
12/15/2006
Edition description:
First
Pages:
192
Product dimensions:
10.00(w) x 10.00(h) x 0.50(d)

What People are saying about this

From the Publisher
Road and Track, May 2007

“Ample captions and fully researched text explain the one-off production, and destruction, of this American studio’s creations. This book would grace the coffee-table in any of today’s uber-chic downtown lofts.”

Car Collector, March 2007

“GM’s Motorama is the best book I have seen on the history of GM’s dream cars and the evolution of their concept. This handsomely designed 10x10 inch book is lavishly illustrated with many never before seen photos, and so well-written you don’t want to put it down … this is about as much book as you could ever hope to get for only $40. This is the summer’s must have car book.”

 

                                                                   

Classic Chevy, June 2007
“...this book [is] a real page-turner....A tour through this remarkable new book on Motorama not only traces the history of these splendid show cars – it brings an important message through [its] final chapter. Temple’s book is a very readable, colorful, exciting, and spontaneous testimony to that heritage.”  
                                                                                                                                                                        
Ol’ Skool Rodz,
May 2007

“David Temple (along with the book’s designer, Jennifer Bergstrom) has done a masterful job in presenting the material for this book … This book is a wonderful look back at GM’s days as the world leader in the automotive industry … You should own this book.”
                                                                                                                                                          

                                                                                               

TopGear Magazine (UK), July 2007

“David W. Temple’s handsome book recalls the cars and people behind the Motorama shows.”

                                                                                                                                    

Auto Restorer, June 2007 

“It is extensively illustrated with some 200 color and 50 black-and-white photos.”

 

 

Meet the Author

David W. Temple is a freelance automotive photojournalist specializing in the vintage car hobby. His work has appeared in Car Collector, Cars & Parts, Classic Chevy World, Collectible Automobile, and other magazines over the past 20 years. This is his first book. Temple is a member of the Antique Automobile Club of America, Cadillac & LaSalle Club, and the Packard Automobile Club.

Among contributor Dennis Adler’s best-known titles are: Porsche, The Art of the Sports Car, The Art of the Automobile, Mercede-Benz: Silver Star Century, Packard, and Fifties Flashback.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >