Go-Givers Sell More

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More About This Book

Overview

With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.

Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.

Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.

As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.

Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

Product Details

  • ISBN-13: 9781591843085
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 2/18/2010
  • Pages: 193
  • Sales rank: 84,352
  • Product dimensions: 5.66 (w) x 8.60 (h) x 0.82 (d)

Meet the Author

BOB BURG is a popular public speaker who teaches the tenets of The Go-Giver to audiences around the world. A former sales professional, he is also the author of Endless Referrals. He lives in Jupiter, Florida.

JOHN DAVID MANN has been writing about business and leadership for more than twenty years; he is also coauthor of The Secret Language of Money. He lives in Massachusetts.

Customer Reviews

Average Rating 4
( 22 )

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See All Sort by: Showing 1 – 20 of 22 Customer Reviews

  • Posted February 19, 2010

    It's ALL true. It ALL works. Two bold statements, I know...

    Some salespeople will see this book and say,
    "Yeah, right ... this nicey-nice go-giving mentality and approach to sales couldn't possibly work."
    Those folks may very well find themselves on a hamster wheel for the rest of their selling careers, never really building anything.

    More than karma, this is about sociology; humanness.
    For those who already embody -- or will make the commitment to embrace -- these principles, they are guaranteeing themselves total success -- success on every possible level.

    If you look over the chapter titles...
    If you look over the chapter titles and feel resonance, you're going to LOVE this book. If instead you feel resistance, you NEED this book. Either way, sounds like you oughta BUY this book ;)

    3 out of 3 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

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