Go Green Get Lean: Trim Your Waistline with the Ultimate Low-Carbon Footprint Diet

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Go Green Get Lean: Trim Your Waistline with the Ultimate Low-Carbon Footprint Diet (Original) Pub. Date: 3/17/2009 Publisher: Rodale Press, Inc.

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Overview

Over the past 20 years America has been steadily marching toward a diet that is more drenched in fossil fuel than any key nutrient. Experts estimate that it now takes roughly 7 to 10 calories of fossil fuel energy to bring one calorie of food energy to the American plate. Not only have our eating habits turned us into an increasingly overweight society, but the alarming truth is that our food choices are having as much of an impact on the planet as the cars we drive.

Go Green Get Lean is the perfect eating plan for our time. Revealing easy-to-follow steps anyone can take to eat for a healthy body and planet—and drop up to 9 pounds in the first 2 weeks—Kate Geagan helps readers see the questionable value of “convenience” foods, and explains why going green doesn't require a drastic vegan overhaul. Because there are many nutritional benefits to be drawn from some non-plant-based food choices, she points readers to the best selections, including occasional splurges they can enjoy in good conscience.

In learning to make truly LEAN choices, Kate offers the following straightforward formula: Before eating food, ask yourself: Local or global? What was the Energy used to bring it to my plate? (Include processing, packaging, transportation, and temperature of food.) Animal or plant? (Plant foods are greener.) Is this Necessary? (Is this food critical to my health and weight goals?) This trailblazing work—the first to offer a specific weight-loss plan along with the promise of a lowered carbon footprint—makes it possible for readers to help the environment and their waistlines at the same time.

Editorial Reviews

Publishers Weekly

Comparing a consumption-heavy lifestyle to a gas-guzzling SUV, Geagan arms readers with a dense but readable treatise on making healthier choices for body and planet. Over the course of six weeks, readers are encouraged to adopt a "flexitarian" diet, heavy on plants with limited amounts of fish, meat and chicken. In a week-by-week fashion, Geagan illustrates the benefits of greener consumption habits with straightforward, relevant data-not only do readers learn the benefits of adding more water to their diet, they also learn the fastest way to shrink their carbon footprint is eliminating bottled water-though she may alienate some with her presumption that we're all on the same sociopolitical page. Geagan keeps an impressive amount of research manageable with anecdotes, charts and digressions covering milk myths (it does not in fact help you lose weight); the fresh-frozen-or-canned debate; and requisite dining out tips. The already-converted and those sincerely interested in change should find this a valuable resource, but McMansion-dwelling, SUV-driving convenience-food junkies should prepare for a harsh talking-down to.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

ISBN-13: 9781605299891
Publisher: Rodale Press, Inc.
Publication date: 3/17/2009
Edition description: Original
Pages: 320
Sales rank: 323,838
Product dimensions: 6.00 (w) x 8.96 (h) x 0.73 (d)

Meet the Author

KATE GEAGAN, MS, RD, is an award-winning dietitian who has given nutrition advice in numerous print, TV, and radio media, including Prevention, Family Circle, and NBC, ABC, CBS, and FOX news affiliates across the country. Since launching her own consulting company in 1999, she has helped dozens of companies develop nutrition-related programs for their employees. She lives in Park City, Utah.

Introduction xiii

1 Types of Innovation 1

Several Types on Many Fronts

Incremental and Radical Innovation 2

Factors That Favor Incremental Innovation 7

Process Innovations 9

The Product-Process Connection 10

Service Innovations 11

Summing Up 12

2 Idea Generation 15

Innovation's Starting Point

New Knowledge 16

Customer Ideas 18

Learning from Lead Users 21

Empathetic Design 23

Invention Factories and Skunkworks 26

Open Market Innovation 32

The Role of Mental Preparation 34

How Management Can Encourage Idea Generation 36

Four Idea-Generating Techniques 41

Summing Up 47

3 Recognizing Opportunities 49

Innovator as Entrepreneur

A Method for Opportunity Recognition 52

Rough Cut Business Evaluation 55

Summing Up 58

4 From Recognition to Support 61

Gaining a Foothold

The Champion 63

Supporting Cast 63

Get the Timing Right 66

Build a Business Case 67

Line Up Stakeholders 69

Maintain Momentum 72

Summing Up 73

5 Early Tests of Business Potential 75

Stage-Gates and Quick Kills

The Idea Funnel 76

Stage-Gates 79

A Caution on Funnels and Stage-Gates 82

Financial Issues 83

Discovery-Driven Planning 91

The R-W-W Method 92

Summing Up 95

6 Types of Strategy 97

Which Fits Your Business?

Low-Cost Leadership 99

Differentiation 105

Customer Relationship 107

The Network Effect 110

Summing Up 113

7 Strategic Moves 115

Mechanisms for Market Entry and Dominance

Gaining a Market Beachhead 116

Market Entry Through Process Innovation 118

Market Entry Through Product Differentiation 119

Create and Dominate a New Market 121

Extending Innovation Through Platforms 123

Summing Up 125

8 The S-Curve and ItsStrategic Lessons 127

What Curve Are You On?

The S-Curve Explained 128

Three Lessons 132

Limits to These Lessons 138

Summing Up 139

9 Finding the Future 141

Your Next Move

Where Do You Stand Now? 143

Signals That Change Is in the Making 144

Create a Welcoming Home for the Future 147

Summing Up 148

10 Placing Strategic Bets 151

The Portfolio Approach

Portfolio Management 153

Getting a Handle on Risk 156

Bottom-Up or Top-Down Innovation? 159

Summing Up 160

11 Human Creativity 163

The Starting Point of Innovation

Myths About Creativity 165

Three Components of Individual Creativity 167

Managing for Greater Individual Creativity 170

Summing Up 174

12 Working Through Creative Groups 175

The Power of Numbers

Characteristics of Creative Groups 176

Conflict in Groups-and How to Handle It 184

Time Pressure and Group Creativity 186

Finding the Right Balance in Group Tenure 187

Summing Up 190

13 Toward a Creativity-Friendly Workplace 193

Practical Steps

Risk Taking Is Acceptable to Management 196

New Ideas and New Ways of Doing Things Are Welcome 197

People Communicate Freely 198

Knowledge Is Shared 200

Good Ideas Find Supportive Executive Patrons 201

Innovators Are Rewarded 202

The Physical Surroundings Bring People Together 203

How Friendly to Creativity Is Your Workplace? 206

Summing Up 209

14 Leaders Can Make a Difference 211

It's in Their Hands

Fixing the Culture 212

Establish Strategic Direction 214

Be Involved with Innovation 217

Be Open but Skeptical 219

Improve the Idea-to-Commercialization Process 220

Exercise Flexibility 221

Don't Overlook Innovations in Processes, Finance, and Distribution 222

Put People with the Right Stuff in Charge 223

Create an Ambidextrous Organization 223

Summing Up 225

Appendix A: Writing a Business Plan 227

Appendix B: Workplace Assessment Checklist 237

Notes 241

Glossary 249

For Further Reading 255

Index 261

About the Subject Adviser 271

About the Writer 272

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