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Over the past 20 years America has been steadily marching toward a diet that is more drenched in fossil fuel than any key nutrient. Experts estimate that it now takes roughly 7 to 10 calories of fossil fuel energy to bring one calorie of food energy to the American plate. Not only have our eating habits turned us into an increasingly overweight society, but the alarming truth is that our food choices are having as much of an impact on the planet as the cars we drive.
Go Green Get Lean is the perfect eating plan for our time. Revealing easy-to-follow steps anyone can take to eat for a healthy body and planet—and drop up to 9 pounds in the first 2 weeks—Kate Geagan helps readers see the questionable value of “convenience” foods, and explains why going green doesn't require a drastic vegan overhaul. Because there are many nutritional benefits to be drawn from some non-plant-based food choices, she points readers to the best selections, including occasional splurges they can enjoy in good conscience.
In learning to make truly LEAN choices, Kate offers the following straightforward formula: Before eating food, ask yourself: Local or global? What was the Energy used to bring it to my plate? (Include processing, packaging, transportation, and temperature of food.) Animal or plant? (Plant foods are greener.) Is this Necessary? (Is this food critical to my health and weight goals?) This trailblazing work—the first to offer a specific weight-loss plan along with the promise of a lowered carbon footprint—makes it possible for readers to help the environment and their waistlines at the same time.
Introduction xiii
1 Types of Innovation 1
Several Types on Many Fronts
Incremental and Radical Innovation 2
Factors That Favor Incremental Innovation 7
Process Innovations 9
The Product-Process Connection 10
Service Innovations 11
Summing Up 12
2 Idea Generation 15
Innovation's Starting Point
New Knowledge 16
Customer Ideas 18
Learning from Lead Users 21
Empathetic Design 23
Invention Factories and Skunkworks 26
Open Market Innovation 32
The Role of Mental Preparation 34
How Management Can Encourage Idea Generation 36
Four Idea-Generating Techniques 41
Summing Up 47
3 Recognizing Opportunities 49
Innovator as Entrepreneur
A Method for Opportunity Recognition 52
Rough Cut Business Evaluation 55
Summing Up 58
4 From Recognition to Support 61
Gaining a Foothold
The Champion 63
Supporting Cast 63
Get the Timing Right 66
Build a Business Case 67
Line Up Stakeholders 69
Maintain Momentum 72
Summing Up 73
5 Early Tests of Business Potential 75
Stage-Gates and Quick Kills
The Idea Funnel 76
Stage-Gates 79
A Caution on Funnels and Stage-Gates 82
Financial Issues 83
Discovery-Driven Planning 91
The R-W-W Method 92
Summing Up 95
6 Types of Strategy 97
Which Fits Your Business?
Low-Cost Leadership 99
Differentiation 105
Customer Relationship 107
The Network Effect 110
Summing Up 113
7 Strategic Moves 115
Mechanisms for Market Entry and Dominance
Gaining a Market Beachhead 116
Market Entry Through Process Innovation 118
Market Entry Through Product Differentiation 119
Create and Dominate a New Market 121
Extending Innovation Through Platforms 123
Summing Up 125
8 The S-Curve and ItsStrategic Lessons 127
What Curve Are You On?
The S-Curve Explained 128
Three Lessons 132
Limits to These Lessons 138
Summing Up 139
9 Finding the Future 141
Your Next Move
Where Do You Stand Now? 143
Signals That Change Is in the Making 144
Create a Welcoming Home for the Future 147
Summing Up 148
10 Placing Strategic Bets 151
The Portfolio Approach
Portfolio Management 153
Getting a Handle on Risk 156
Bottom-Up or Top-Down Innovation? 159
Summing Up 160
11 Human Creativity 163
The Starting Point of Innovation
Myths About Creativity 165
Three Components of Individual Creativity 167
Managing for Greater Individual Creativity 170
Summing Up 174
12 Working Through Creative Groups 175
The Power of Numbers
Characteristics of Creative Groups 176
Conflict in Groups-and How to Handle It 184
Time Pressure and Group Creativity 186
Finding the Right Balance in Group Tenure 187
Summing Up 190
13 Toward a Creativity-Friendly Workplace 193
Practical Steps
Risk Taking Is Acceptable to Management 196
New Ideas and New Ways of Doing Things Are Welcome 197
People Communicate Freely 198
Knowledge Is Shared 200
Good Ideas Find Supportive Executive Patrons 201
Innovators Are Rewarded 202
The Physical Surroundings Bring People Together 203
How Friendly to Creativity Is Your Workplace? 206
Summing Up 209
14 Leaders Can Make a Difference 211
It's in Their Hands
Fixing the Culture 212
Establish Strategic Direction 214
Be Involved with Innovation 217
Be Open but Skeptical 219
Improve the Idea-to-Commercialization Process 220
Exercise Flexibility 221
Don't Overlook Innovations in Processes, Finance, and Distribution 222
Put People with the Right Stuff in Charge 223
Create an Ambidextrous Organization 223
Summing Up 225
Appendix A: Writing a Business Plan 227
Appendix B: Workplace Assessment Checklist 237
Notes 241
Glossary 249
For Further Reading 255
Index 261
About the Subject Adviser 271
About the Writer 272
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Overview
Over the past 20 years America has been steadily marching toward a diet that is more drenched in fossil fuel than any key nutrient. Experts estimate that it now takes roughly 7 to 10 calories of fossil fuel energy to bring one calorie of food energy to the American plate. Not only have our eating habits turned us into an increasingly overweight society, but the alarming truth is that our food choices are having as much of an impact on the planet as the cars we drive.
Go Green Get Lean is the perfect eating plan for our time. Revealing easy-to-follow steps anyone can take to eat for a healthy body and planet—and drop up to 9 pounds in the first 2 ...