Go Logo! A Handbook to the Art of Global Branding (PagePerfect NOOK Book)

Go Logo! A Handbook to the Art of Global Branding (PagePerfect NOOK Book)

by Mac Cato
     
 

View All Available Formats & Editions

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful

Overview

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

Product Details

ISBN-13:
9781616738792
Publisher:
Rockport Publishers
Publication date:
03/01/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
23 MB
Note:
This product may take a few minutes to download.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >