The Goal: A Process of Ongoing Improvement / Edition 3

The Goal: A Process of Ongoing Improvement / Edition 3

4.4 72
by Eliyahu M. Goldratt
     
 

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ISBN-10: 0884271951

ISBN-13: 9780884271956

Pub. Date: 06/28/2014

Publisher: North River Press Publishing Corporation, The

Over 2 million copies sold! Used by thousands of companies and hundreds of business schools! Required reading for anyone in the Theory of Constraints. This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the

Overview

Over 2 million copies sold! Used by thousands of companies and hundreds of business schools! Required reading for anyone in the Theory of Constraints. This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.

Product Details

ISBN-13:
9780884271956
Publisher:
North River Press Publishing Corporation, The
Publication date:
06/28/2014
Edition description:
30th Anniversary Edition
Pages:
408
Sales rank:
17,774
Product dimensions:
8.80(w) x 6.00(h) x 1.10(d)

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Goal 4.4 out of 5 based on 0 ratings. 72 reviews.
David_Lujan More than 1 year ago
Eliyahu Goldratt's "The Goal" introduces and explains Goldratt's Theory of Constraints a way that is easy to understand and relate to. The intention of this book is to make his Theory of Constraints more widely accepted by the manufacturing industry and he does this by explaining his Theory of Constraints in a fictional novel. Goldratt tactfully interweaves his thoery into an interesting story where the reader wants to continue reading to see how the story unfolds about Alex Rogo, the main character, and the problems that he encounters in his manufacturing plant. Mr. Rogo is the manager of a plant is having problems meeting their demands and quarterly financial goals. If changes are not made and productivity of the plant is not improved, the plant is in danger of being shut down. Mr. Rogo is faced with the almost impossible task of making these changes and in a very short time frame. In desperate need of help Mr. Rogo turns to his old college physics professor who he had recently run into for help. Johan, the physics professor, now business consultant meets with Alex and gives Alex some guidance, but does not give Alex the direct answers to his problems. In doing this Alex learns how to solve the problems himself with Johan's help and this is how the reader is introduced to the Theory of Constraints. Through out the book the reader sees how the problems in the plant are solved with Johan's help and how new problems are developed and dealt with accordingly. The main point of the book is how to meet the "Goal" and the book does a great job of using analogies and examples of things that will help make the "Goal" more achievable. This book is a great read for anyone that is looking to learn about manufacturing process optimization or how to make a manufacturing company more profitable. It introduces and explains how do this in a practical was that is easily understandable and enjoyable unlike may textbooks or manuals that may teach the same information. Overall I was able to learn a lot of useful knowledge from this book and I think that many manufacturing companies and schools could benefit greatly by having employees and students read this book.
Kmalley More than 1 year ago
Although this was a required reading for me, it was a surprisingly enjoyable read. The author does a very good job to intertwine the concepts of Goldratt's Theory of Constraints while keeping the reader entertained through the novel's story. The back story was so well done that I barely realized this was an educational book. I highly recommend it for not only anyone that will be going into a manufacturing environment, but anyone going into a process improvement job that could utilize the Theory of Constraints. This book follows the journey of the main character, Alex Rogo, as he figures out what "The Goal" is and how to go about achieving it. He finds a mentor, Jonah (a representation of Goldratt), who helps him through his journey of fixing his manufacturing plant. However, while being consumed with trying to fix his plant, Alex Rogo's time is consumed in this and the book follows how this affects his marriage and family life. This was the most intriguing part of the book for myself since this aspect of the book made it seem most realistic and easy to connect to.
MikeyMD More than 1 year ago
"The Goal", by Eli Goldratt, follows the life of Alex Rogo, a plant manager who is told that he will lose his job unless he turns his manufacturing plant around and get it to make money. He enlists the help of an old friend in this endeavor, who teaches and guides him toward his goal, using the Theory of Constraints. Through Alex's struggles, failures, and victories, Goldratt is able to present and define his theory in an easy to understand manner. The book reads like a novel and not like a text book. As such, the book, and with it the various aspects of Goldratt's theory, are much easier to follow and understand. This is definitely a must read.
Guest More than 1 year ago
This book was read as a class requirement for my statical process control class. The book is written as a novel so it's a very easy read. This is a great way to introduce yourself to Goldratt's Theory of Constraints without having to read a dry boring book. I would highly recommend this book to anyone trying to break into the field of SPC ans SQC.
TK05 More than 1 year ago
The Goal, by Eliyahu M. Goldratt tells the story of a man Alex Rogo, a plant manager for a manufacturing operation’s management called UniCo. Goldratt is recognized as a worldwide mentor to various establishments, as he developed various innovative concepts relative to business management. Written in a prompt and thrilling style, this novel is meant to transform the way managers logically reason and thereby operate. When Alex finds out that his plant is losing money, he contacts his old professor Jonah for guidance, as he only has 3 months to resume the plant’s productivity. This novel is especially intended for individuals who seek a transformation in management thinking and are interested in achieving success by means of critical thinking and maintaining measurements. Jonah’s advice not only relates to the company’s restoration, but also allows Alex to learn important concepts emphasizing the Theory of Constraint, or bottlenecks. In the focus of changing particular components of UniCo, Alex also seeks to improve his marriage by making the changes necessary to restore his relationship. This book is highly recommended to influence business leaders in the industry concerned with the logical and consistent efforts necessary to manage and maintain success.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I had an option to read and review this book for extra credit for my college finance course. I was not looking forward to reading it and it didn't sound interesting but I am sure glad I did! Not only does this take you in right away, it also discusses the affects on personal relationships as well as business issues. It was so real to what happens in the business world and has some great ideas to start working on issues in the workplace.
Bfesqueda More than 1 year ago
In this book, Goldratt is able to convey the importance of constraints and bottlenecks through the trials of Alex Rogo. He is able to capture and maintain the reader’s attention by following his journey to save his job, his facility, as well as his marriage. This book was well-written and taught and emphasized important values from a management and engineering point of view. Although this book was entertaining for the most part, I was drifting in and out when reading the book. The elements that the reader had to grasp to truly understand what Alex Rogo was going through and trying to do were scattered throughout the book and difficult to keep track of. However, this may be due to how a facility manager’s life can be hectic and chaotic at times. Whether or not Goldratt’s goal was to scatter important points was a poor choice or a stroke of genius to throw the reader into the life of a facility manager. I would give this book a 4/5 based on the detail that the author portrays in his novel and how he is able to convey his ideals throughout the main character’s journey as well as his writing style.
Anonymous More than 1 year ago
In this book, Goldratt is able to convey the importance of constraints and bottlenecks through the trials of Alex Rogo.  He is able to capture and maintain the reader’s attention by following his journey to save his job, his facility, as well as his marriage.  This book was well-written and taught and emphasized important values from a management and engineering point of view.  Although this book was entertaining for the most part, I was drifting in and out when reading the book.  The elements that the reader had to grasp to truly understand what Alex Rogo was going through and trying to do were scattered throughout the book and difficult to keep track of.  However, this may be due to how a facility manager’s life can be hectic and chaotic at times.  Whether or not Goldratt’s goal was to scatter important points was a poor choice or a stroke of genius to throw the reader into the life of a facility manager.  I would give this book a 4/5 based  on the detail that the author portrays in his novel and how he is able to convey his ideals throughout the main character’s journey as well as his writing style.  
DFair More than 1 year ago
Very enlightening text on business management. Eli Goldratt reveals a unique perspective in understanding the actual (bad) results of management procedures you may have learned previously. Goldratt is the originator of the "Theory of Constraints". His theory is explained in an easy-to-read novel format that you won't want to put down. The information presented in this book will have you saying to yourself "this makes so much sense, why didn't anyone see this before". Implementation of Goldratt's theory would have a tremendous positive impact on management operations wherever implemented.
Anonymous More than 1 year ago
I am not a very big fan of reading books but I found this book to be very intriguing. I didn't really have an idea of what the book would be about just by looking at the title but after reading it the name fits the book perfectly. It a story of a man named Alex who is the plant manager at a production facility. His plant is faced with many problems involving its production and is millions of dollars in debt. He is given three months to turn the plant around and that's what the rest of the book mainly focuses. Alex meets up with his collegues who helps him out along the way through phone calls and small meeting giving him insight into possibly solutions to the problems his plant is facing. As being a student studying Industrial engineering at Cal Poly Pomona I found this book to be an eye opener to what I may face when I graduate into the business world and land a job with a manufacturing company. Richard
Anonymous More than 1 year ago
The goal is a fantastic book! As a college student who's about to graduate, I am glad I read it at the time I did. The book discusses the theory of constrains in such a way that is easy to understand yet detailed enough to make one think. The author explains it in such a way that even if one doesn't have formal training in the field of Industrial Engineering, one could understand it. Goldratt does an exceptional job in not only conveying fundamental principles of the industrial and manufacturing world, but also hooking the reader into a very realistic and probably quite common story of an American corporation. Goldratt introduces Alex Rogo, a seemingly distraught plant manager whose facility is on the verge of being shut down. It's up to Rogo to orchestrate a miracle comeback in productivity while juggling major personal life struggles. The mixture of a juicy story with easy-read but very insightful learning material makes this book hard to put down once it is started. -Mark
Anonymous More than 1 year ago
We have to read this book for Quality Control by Statistical Methods class. First, I thought it was going to be another boring book but after I finished it, I think this book is very easy to read and very informative. I would recommend this book for anyone who is interested in manufacturing or management but you don’t have to be working in manufacturing production or anything that involved management. “The Goal” is for anyone who can read.  The book talks about real-life situation that the main character Alex is facing. These situations could happen to anybody at anytime. The key to be success in today’s business is to stay competitive. The manufacturing plant has to satisfy customers’ wants and needs. In this book, Alex compares real-life situation with manufacturing plant. Time is one of the main factors in every problems (at home or work) Alex has limited time to turn his plant around. In this book you will learn about bottlenecks, efficiency, inventory, and etc.       -SomsanIME415
Anonymous More than 1 year ago
This is a remarkable novel written by a business management ‘guru’ who developed an effective way of teaching his studies to audience by approaching the audience through easy to understand story. “The Goal” written by Eliyahu Goldratt manages to convey his studies on Theory of Constraints by making the readers to easily follow along. This book is about a plant manager named Al, who encounters several problems at the workplace. With the help of his ‘guru’ Jonah, Al manages to solve the problems and reach the goal. Several topics are revealed throughout the book and they are explained well with detailed examples. Readers will have a chance to see how manufacturing industries process and improve his or her management skills through this novel. Review written by y_CHOI
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
I love introduction 'If you are like nearly everyone else in this world, you have accepted so many things without question that you’re not thinking at all.' Nice little story portraying how a system is no faster than its slowest process, that any effort or resource applied to anything other than what adds to the 'goal' is waste and we all need to become good 'flow' managers. Healthcare could gain greatly from applying this.
KellyMercedes More than 1 year ago
Goldratt does an exceptional job in not only conveying fundamental principles of the industrial and manufacturing world, but also hooking the reader into a very realistic and probably quite common story of an American corporation. Goldratt introduces Alex Rogo, a seemingly distraught plant manager whose facility is on the verge of being shut down. It's up to Rogo to orchestrate a miracle comeback in productivity while juggling major personal life struggles. The mixture of a juicy story with easy-read but very insightful learning material makes this book hard to put down once it is started. From an industrial and manufacturing standpoint, Goldratt's book allows for progress to a higher level of understanding the workings and interactions within a production plant (or even service.) It introduces basic concepts of manufacturing while integrating more complex ideas, such as the Theory of Constraints. The book progresses in such a way that it is easy for the reader to follow along with the concepts. So what is "The Goal?" It's actually simpler than one might think. Read for yourself and discover the road to a successful business.
ArianneM More than 1 year ago
A great read! The Goal presents the idea and effect of bottlenecks in a manufacturing process in a simple, understandable, and relatable manner that allows readers to easily follow along. Readers with a technical background in engineering and management will appreciate the book's focus on throughput, inventory, and operational expense as viable solutions to balancing the plant with the demand from the market. Essentially, the Goal walks readers through a manufacturing facility, pointing out problems such as late product delivery, large cycle times, idle machinery, unproductive workers, huge inventory, large work in process, etc… Possible solutions and their effects are presented which are great at answering what worked, what didn’t work, and why it didn’t work... which are common thoughts circling management's heads. When the Goal is finally adapted, the plant feels new and smooth while readers are left feeling refreshed, much like they were the ones running the plant in the first place! 5 stars for a great way of explaining a concept and for teaching me many things including where to focus when faced with this situation!
rossn More than 1 year ago
"The Goal" written by Eliyahu Goldratt was a very interesting and intelligent book. This book has excellent topics that are directed towards engineers and engineers in management positions. The topics in this book seem easy and make you think why you didn't come up with them first. Or it could just be how the book is written and how the examples are written, to get the topic through to the audience. The main topic in the book is to learn how to reach their company's goal: to make money. On that journey to their goal the main character in the book, Al, meets a 'guru', Jonah, and learns ways to reach that goal through theory of constraints and bottlenecks. These topics are explained well and he gives good examples to understand them. I thought that this book was well written and easy to read. It was a book based on giving philosophies to the reader and to pass on the Goldratts knowledge. But, it was written like a novel instead of being like a textbook. I thought this was an effective way to get through to the audience. The story was a bit in depth but made you connect and want to read the book. I would definitely recommend this book to people in the engineering profession; and anyone that wants to learn how to improve their manufacturing process and management skills.
pwliu More than 1 year ago
The novel, The Goal: A Process of Ongoing Improvement, written by Eliyahu M. Goldratt, manages to convey valuable knowledge regarding production processes while at the same time telling a fictional story. The unusual blend of applicable knowledge and a fictional story work surprisingly well together; not only was the novel an interesting read, but it also relayed the lessons about production processes in an interesting manner. The main character of the novel, Alex Rogo, is the plant manager of a local production warehouse. The orders that he is responsible for are often delivered later than promised. During this time setting, many domestic companies have decided to start ordering parts from foreign companies due to the fact that they can get better deals and quicker response times. Realizing that his entire warehouse is in danger of being shut down, Rogo knows that he must find a way produce items much faster. Throughout the novel, Rogo systematically re-evaluates what he (and many others in the production process industry) believes to be true, sometimes finding the answers in unlikely places. For example, during his son's hiking trip, he had to determine a method for keeping all of the Scouts traveling in a timely manner despite the fact that some of them move faster than others. He was then able to apply what he did on the hike to his job and was able to fix one problem at his facility. Overall, this is a fairly good book. I feel that the personal matters that Rogo goes through were not necessary for the novel, but I can understand why they were added. Despite my dislike of those scenes (and there were quite a few of them), I feel that the book was extremely valuable. Anyone that is interested in the production process should read this novel.
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