Going Global: How Europe Helps Small Firms Export

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In the battle for global economic competitiveness, America's small and medium-sized businesses are at a significant disadvantage. Every major industrial nation in the world has developed a well-integrated system of public and private sector export assistance programs aimed specifically at the small and medium-sized businesses that make up the foundation of any economy. Every nation, that is, except the United States. Federal and state agencies and private organizations routinely urge small firms to export, but no...
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Overview

In the battle for global economic competitiveness, America's small and medium-sized businesses are at a significant disadvantage. Every major industrial nation in the world has developed a well-integrated system of public and private sector export assistance programs aimed specifically at the small and medium-sized businesses that make up the foundation of any economy. Every nation, that is, except the United States. Federal and state agencies and private organizations routinely urge small firms to export, but no coherent strategies guide these exhortations, and the resources committed to the task are paltry compared with the investments made by our competitors. In this groundbreaking book, William Nothdurft explores the principles that underlie European programs to help small and medium-sized firms export, and presents practical, policy-oriented guidance for creating high-yield export assistance programs in tough economic times. In a fresh, and compelling style, Going Global addresses five key questions at the heart of the export challenge: Why don't more small and medium-sized firms export? Who should be helped with exporting? What forms of assistance work best under which conditions? Where and by whom should assistance be delivered? And how should export assistance be financed? Having analyzed some of Europe's most innovative public and private sector initiatives, Nothdurft presents ten practical lessons for creating high-yield export assistance programs. He explores each lesson in detail and presents examples of programs under way in Europe to illustrate each lesson. In concluding, Nothdurft urges government and industry officials to think strategically about trade development and begin building a public-private export assistance infrastructure capable of meeting the global trade challenge head-on.
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Editorial Reviews

From the Publisher

"With state budgets getting tighter and international competition getting tougher, it is time for economic development officials to think strategically about trade development. Going Global is a no-nonsense blueprint for creating high-yield trade programs." —David Osborne, Author of Reinventing Government

"At last, clear thinking about how to unleash the export potential of America's small and mid-sized businesses-our best hope for staying globally competitive in the 90s and beyond. -" —E. Martin Duggan, Small Business Exporters Association

"The best survey yet of what works —and why —in export promotion and development." —Leslie Stroh, Publisher of The Explorer

"This book should be required reading for state and federal policymakers and officials concerned about economic competition —as well as for businessmen concerned about surviving in a fiercely competitive global economy." —Dan Pilcher, National Conference of State Legislatures

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Product Details

  • ISBN-13: 9780815762034
  • Publisher: Brookings Institution Press
  • Publication date: 8/10/1992
  • Pages: 118
  • Product dimensions: 6.04 (w) x 9.06 (h) x 0.37 (d)

Meet the Author

William E. Nothdurft, a policy consultant, is also the author of SchoolWorks: Reinventing Public Schools to Create the Workforce of the Future (1990).

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Table of Contents

1 Europe's Export Challenge 1
2 Why Most Small- and Medium-Sized Firms Don't Export 12
3 Who Should Be Helped to Export 22
4 What Forms of Export Assistance Work Best 38
5 Who Should Deliver the Export Assistance and Where 66
6 How Export Assistance Should Be Financed 79
7 Conclusion: Thinking Strategically about Export Assistance 88
Notes 101
Index 113
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