Going Local: Presidential Leadership in the Post-Broadcast Age

Hardcover (Print)
Buy New
Buy New from BN.com
Used and New from Other Sellers
Used and New from Other Sellers
from $15.00
Usually ships in 1-2 business days
(Save 84%)
Other sellers (Hardcover)
  • All (9) from $15.00   
  • New (4) from $75.89   
  • Used (5) from $15.00   


Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. The analysis finds that presidents can affect their local news coverage, which, in turn, affects public opinion toward the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.

Read More Show Less

Editorial Reviews

From the Publisher
“A timely analysis of how presidents have changed their leadership styles in response to developments in the media. This book will engage scholars and undergraduates alike.”
– Brandice Canes-Wrone, Princeton University

“In recent years Jeffrey Cohen has single-handedly kept political science research up to date with presidents’ continuous strategic adaptations to rapidly changing mass communications technology. In Going Local Cohen demonstrates how presidents have responded to an increasingly fragmented media environment by targeting their public appeals to specific constituencies.”
– Samuel Kernell, University of California, San Diego

“With his usual skill, Jeffrey Cohen tackles an important topic in a detailed study that is sure to be read by pundits and scholars alike. As the political parties continue to fragment, and as presidents receive far greater scrutiny from the press, much of it negative, the public seems to be paying less attention. Presidents have responded by taking their message to more select audiences. Cohen’s book is a masterful treatise on how this new political dynamic is reshaping the presidency. It is must-reading.”
– Richard Waterman, University of Kentucky

“Going Local makes an important contribution to the literature on how presidents seek to build support in the public. Cohen’s argument updates Kernell’s ‘going public’ hypothesis for a world in which the mass media and the political parties have changed. This is an important aspect of presidential leadership, and Cohen’s research will be of interest to scholars in political science and communications, as well as to general readers.”
– M. Stephen Weatherford, University of California, Santa Barbara

Read More Show Less

Product Details

  • ISBN-13: 9780521193719
  • Publisher: Cambridge University Press
  • Publication date: 12/31/2009
  • Pages: 256
  • Product dimensions: 6.10 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Jeffrey E. Cohen is Professor of Political Science at Fordham University and Visiting Senior Research Scholar at the Center for the Study of Democratic Politics at the Woodrow Wilson School at Princeton University. He is the author of 11 books and monographs - including The Presidency in an Era of 24-Hour News - and more than 50 journal articles. Professor Cohen's areas of interest focus on American politics, especially the presidency and public policy.

Read More Show Less

Table of Contents

Introduction; 1. Presidential leadership styles; 2. Increasing presidential attention to narrow groups; 3. Presidents and the local news media; 4. A theory of presidential news management and local news coverage; 5. The quantity of local newspaper coverage of the president; 6. Trends in local newspaper coverage of the presidency, 1990–2007; 7. On the tone of local presidential news; 8. Local presidential news coverage and public attitudes toward the president; 9. Conclusions: presidential leadership in the post-broadcast age.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 4, 2011

    No text was provided for this review.

Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)