Going Mobile: Building the Real-Time Enterprise with Mobile Applications that Work

Overview

'...this is the first business book to come through my desk which merits a mention of good content. ... I liked the content in the fact that it gave me an overview from a business perspective. The book brings smart information for the uninformed manager

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Overview

'...this is the first business book to come through my desk which merits a mention of good content. ... I liked the content in the fact that it gave me an overview from a business perspective. The book brings smart information for the uninformed manager

Read More Show Less

Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Keri Hayes and Susan Kuchinskas have written an outstanding how-to book on evaluating the efficacy of mobile technology in a business. Going Mobile is a wonderfully lucid book, aimed at those with an average comprehension of technology in the workplace. The book is designed to guide business and industry managers through the labyrinth of evaluating, deciding on, and developing mobile applications.

Going Mobile covers the basics in bringing mobile technology to the workplace. Starting with an analysis of whether mobile technology is truly feasible in your business environment, this book covers how to define the wireless project, through mobile use in sales. For example, the authors begin by mapping the decision process necessary to proceed from developing a strategic vision for mobile data in the enterprise down to tactical questions such as what kinds of vendors to work with. Next, the authors offer a market-focused view of wireless, broken into the categories of mobile/wireless implementations. Within each category, they provide an overview explaining how a particular service is being used by various industries, or how an industry is leading the way in using mobile or wireless applications. Finally, the authors include a number of fairly brief plain-English case studies that demonstrate how a particular company or an agency has saved time, money, or labor by implementing the project.

For managers who are not deeply immersed in high-tech but are faced with improving yields and efficiency in a competitive world, this excellent book is a gold mine. It is full of sound and practical advice in stepping forward into the mobile world. John R. Vacca

John R. Vacca, the former computer security official (CSO) for NASA's space station program (Freedom), has written nearly 40 books about advanced storage, computer security, and aerospace technology.

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Product Details

  • ISBN-13: 9781578203000
  • Publisher: Taylor & Francis
  • Publication date: 1/9/2003
  • Edition description: New Edition
  • Pages: 270
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.62 (d)

Meet the Author

Keri Hayes is a writer and editor based in the San Francisco Bay Area, focusing on the business and technology market. She's written for Web Techniques, Computer Currents, and M-Business magazines, as well as various newspapers and Web sites. Keri was part of the launch team at M-Business magazine, where she spent almost two years covering the emerging mobile and wireless market. Susan Kuchinskas was a founding editor of M-Business magazine, helping to make it one of the most authoritative sources for information on the business of wireless. She has been a senior writer for Adweek and Business 2.0, and her work has appeared in numerous publications including Industry Standard, Los Angeles Times, Salon, San Jose Mercury News, and Wired.

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 24, 2005

    ENVISIONING THE FUTURE

    Envision a world where cell phones are everywhere, turning our civilization into an always-available, anytime, anywhere communicators. This is the world of mobility that is coming of age. Authors Keri Hayes and Susan Kuchinskas have done an outstanding job of presenting this wonderful technology at our doorstep. Hayes and Kuchinskas begin by mapping the decision process necessary to proceed from developing a strategic vision for mobile data in the enterprise down to tactical questions such as what kinds of vendors to work with. Next, the authors offer a market-focused view of wireless, broken into the categories of mobile/wireless implementations. Within each category, they provide an overview explaining how a particular service is being used by various industries, and how an industry is leading the way in using mobile or wireless applications. Then, the authors provide relevant case studies that demonstrate how a particular company or agency has saved time, money, or labor by implementing the project. With the preceding in mind, the authors do an excellent job of making you, the reader, understand the vocabulary and concepts of the mobile milieu. You'll know whether mobile is right for your company and whether it's right, right now. If you do decide to move forward, you'll be armed with a battle plan that will help you become your company's mobile hero.

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