Going Organic: Mobilising Networks for Environmentally Responsible Food Production

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Overview

This book sets out to examine what really is going on in the organic sector socially and politically. In the process, it debunks a number of apparently common-sense beliefs: that organic consumers are wealthy environmental and health extremists; that growth in the industry will inevitably undermine its environmental values; that mainstream media is antagonistic to organics; and that the industry is driven by consumer demand. This book seeks to make a practical contribution to the development of more sustainable food systems by articulating what it takes to get people involved in organics at each stage of the food chain.

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Product Details

  • ISBN-13: 9781845931322
  • Publisher: CAB International North America
  • Publication date: 3/28/2007
  • Series: CABI Series
  • Pages: 256
  • Product dimensions: 9.30 (w) x 6.10 (h) x 0.80 (d)

Table of Contents


Acknowledgements     viii
Introduction     1
Positioning Organics: the Global Context for Organic Foods     19
Media Discourses: Capturing the Environment and Health Agenda     41
Governing Organic Agriculture     60
Producing Organic Foods     79
Distribution, Trade and Retailing     104
Consuming Organics: Mobilizing 'the Consumer'     126
Organic Futures: Competition for the 'Green Market'     146
Conclusion     171
References     193
National Organic Farm Survey Methodology     209
National Farm Survey Results     214
Australian Market Intermediary Study Methods     222
National Food Choice Survey Methodology     223
National Food Choice Survey Results     231
Index     235
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