Going to the Movies: Hollywood and the Social Experience of the Cinema

Hardcover (Print)
Buy New
Buy New from BN.com
Used and New from Other Sellers
Used and New from Other Sellers
from $48.66
Usually ships in 1-2 business days
(Save 55%)
Other sellers (Hardcover)
  • All (4) from $48.66   
  • New (3) from $48.66   
  • Used (1) from $49.35   


Shop girls and factory hands paying a nickel to watch silent Westerns in a variety bill at the Music Hall; the "sophisticated" clientele of New York's modernist art-house cinemas; the sold-out opening weekends at shopping-mall megaplexes; FilmAid screenings of Charlie Chaplin in refugee camps in Afghanistan... the ways in which American and global audiences have viewed movies are as rich and varied a part of cinematic history as anything shown on the silver screen.

In pioneering essays by many of the leading experts in this rapidly-developing field of cinema history, Going to the Movies moves beyond the familiar images of nickelodeons and movie palaces to analyse the place of movie theatres in local communities, the roles of race and religion in constructing and segregating audiences, the links between film and other entertainment media, the varied forms of non-theatrical exhibition and the historical development of the globalized audience.

Read More Show Less

Product Details

  • ISBN-13: 9780859898119
  • Publisher: University of Exeter Press
  • Publication date: 3/15/2008
  • Series: UEP - Exeter Studies in Film History
  • Pages: 512
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.50 (d)

Meet the Author

Richard Maltby is professor of screen studies at Flinders University, South Australia and series editor for Exeter Studies in Film History. Melvyn Stokes teaches at University College, London. Robert C. Allen is professor of American studies, history, and communications at the University of North Carolina at Chapel Hill.

Read More Show Less

Table of Contents

List of Illustrations

Notes on Contributors

Introduction Richard Malthy Malthy, Richard Melvyn Stokes Stokes, Melvyn 1

Pt. I Studies of Local Cinema Exhibition

1 Race, Region, and Rusticity: Relocating U.S. Film History Robert C. Allen Allen, Robert C. 25

2 Tri-racial Theaters in Robeson County, North Carolina, 1896-1940 Christopher J. McKenna McKenna, Christopher J. 45

3 The White in the Race Movie Audience June M. Gaines Gaines, June M. 60

4 Sundays in Norfolk: Toward a Protestant Utopia Through Film Exhibition in Norfolk, Virginia, 1910-1920 Terry Lindvall Lindvall, Terry 76

5 Patchwork Maps of Moviegoing, 1911-1913 Richard Abel Abel, Richard 94

6 Next Year at the Moving Pictures: Cinema and Social Change in the Jewish Immigrant Community Judith Thissen Thissen, Judith 113

7 'Four Hours of Hootin' and Hollerin": Moviegoing and Everyday Life Outside the Movie Palace Jeffrey Klenotic Klenotic, Jeffrey 130

8 Cinemagoing in the United States in the mid-1930s: A Study Based on the Variety Dataset Mark Glancy Glancy, Mark John Sedgwick Sedgwick, John 155

9 Race Houses, Jim Crow Roosts, and Lily White Palaces: Desegregating the Motion Picture Theater Thomas Doberty Doberty, Thomas 196

Pt. II Other Cinema: Alternatives to Theatrical Exhibition

10 The Reel of the Month Club: 16mm Projectors, Home Theaters and Film Libraries in the 1920s Haidee Wasson Wasson, Haidee 217

11 Early Art Cinema in the U.S.: Symon Gould and the Little Cinema Movement of the 1920s Anne Morey Morey, Anne 235

12 Free Talking Picture - Every Farmer is Welcome: Non- theatrical Film and Everyday Life in Rural America during the 1930s Gregory A. WallerWaller, Gregory A. 248

13 Cinema's Shadow: Reconsidering Non-theatrical Exhibition Barbara Klinger Klinger, Barbara 273

Pt. III Hollywood Movies in Broader Perspective: Audiences at Home and Abroad

14 Changing Images of Movie Audiences Richard Butsch Butsch, Richard 293

15 'Healthy Films from America': The Emergence of a Catholic Film Mass Movement in Belgium and the Realm of Hollywood, 1928-1939 Daniel Biltereyst Biltereyst, Daniel 307

16 The Child Audience and the 'Horrific' Film in 1930s Britain Annette Kuhn Kuhn, Annette 323

17 Hollywood in Vernacular: Translation and Cross-cultural Reception of American Films in Turkey Ahmet Gurata Gurata, Ahmet 333

18 Cowboy Modern: African Audiences, Hollywood Films, and Visions of the West Charles Ambler Ambler, Charles 348

19 'Opening Everywhere': Multiplexes and the Speed of Cinema Culture Charles R. Adand Adand, Charles R. 364

20 'Cinema Comes to Life at the Cornerhouse, Nottingham': 'American' Exhibition, Local Politics and Global Culture in the Construction of the Urban Entertainment Centre Mark Jancovich Jancovich, Mark 383

Notes 394

Index 462

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)