Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Every thing in Between) [NOOK Book]

Overview

The greatest columns and profiles by the bestselling coauthor of All the Devils Are Here.

What's it like to be a top tobacco executive when your kid asks you about smoking? How did a young liberal arts major become the hottest tech-stock analyst of the '90s, and why did he self-destruct? How did one family's dysfunction change the media landscape?

Some people think business journalism is all about balance sheets, income statements, and earnings...

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Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Every thing in Between)

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Overview

The greatest columns and profiles by the bestselling coauthor of All the Devils Are Here.

What's it like to be a top tobacco executive when your kid asks you about smoking? How did a young liberal arts major become the hottest tech-stock analyst of the '90s, and why did he self-destruct? How did one family's dysfunction change the media landscape?

Some people think business journalism is all about balance sheets, income statements, and earnings per share. But if you want to answer the really interesting questions-about heroes and hucksters, visionaries and madmen, and other larger-than-life characters-you need a reporter like Joe Nocera.

For more than twenty-five years Nocera has shed new light on the giants of the business world-Warren Buffett, T. Boone Pickens, Bob Nardelli-as well as on the less famous but equally fascinating. He builds stories around their motivations, personalities, and deepest characters. And instead of just pigeonholing them as good guys or bad guys, he explores the gray areas in between.

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Editorial Reviews

Jack Shafer
Nocera demystifies the world of business with original thinking, brainy reporting, and the ability to see around corners. . . . Nocera knows that persuasion isn't about haranguing, that it's better to lead the reader toward your conclusion and depart gracefully rather than hammer him over the head with it.
Slate
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Product Details

  • ISBN-13: 9781440632037
  • Publisher: Penguin Publishing Group
  • Publication date: 5/29/2008
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 304
  • File size: 423 KB

Meet the Author

Joe Nocera is a columnist for The New York Times, and co-author of All the Devils are Here. He spent ten years at Fortune as a contributing writer, editor at large, executive editor, and editorial director. He has won three Gerald Loeb awards for excellence in business journalism and was a finalist for a Pulitzer Prize in 2006. He lives in New York.
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Table of Contents

Introduction 1

1 It's Time to Make a Deal: Texas Monthly, October 1982 7

2 Jobs Agonistes (Steve, That Is) 46

The Second Coming of Steve Jobs: Esquire, December 1986 49

Good Luck with That Broken iPod: The New York Times, February 4, 2006 65

Weighing Jobs' Role in a Scandal: The New York Times, April 28, 2007 68

3 The Ga-Ga Years: Esquire, February 1988 73

4 Michael Milken, Mitigated (Well, a Bit): GQ, December 1992 98

5 Charlie Merrill and His Stock: GQ, October 1994 107

6 Lawyers from Hell 125

Fatal Litigation: Fortune, October 16 and 30, 1995 127

The Lawyer Companies Love to Hate: The New York Times, July 2, 2006 157

7 How the Bancrofts Blew It 161

Disgruntled Heiress Leads Revolt at Dow Jones: Fortune, February 3, 1997 163

A Family's Benign Neglect at Dow Jones: The New York Times, August 4, 2007 175

8 Saint Warren of Omaha: Money, July 1998 179

9 The Rise and Fall of Henry Blodget 187

The Cheerleader: Money, June 1999 188

Led into Temptation? Who Wasn't?: The New York Times, September 3, 2005 191

10 The Smartest Guys in the Room 195

A Revenge Fantasy, Except It's Reality: The New York Times, January 28, 2006 196

Mr. Skilling, for the Defense: The New York Times, April 15, 2006 200

Fastow's Long Walk to Less Time: The New York Times, September 30, 2006 203

11 The Quantitative, Data-Based, Risk-Massaging Road to Riches: The New York Times Magazine, June 5, 2005 207

12 If It's Good for Philip Morris, Can It Also Be Good for Public Health?: The New York Times Magazine, June 18, 2006 224

13 The Cufflinks That Went to China 243

The Board Wore Chicken Suits:The New York Times, May 27, 2006 244

Overstock's Campaign of Menace: The New York Times, February 15, 2006 248

After Five Years, His Voice Can Still Crack: The New York Times, September 9, 2006 252

Give Me a Double Shot of Starbucks Nostalgia: The New York Times, March 3, 2007 255

Our Love-Hate Relationship with Wal-Mart: The New York Times, November 5, 2005 259

The Cufflinks That Went to China: The New York Times, January 21, 2006 262

14 Return of the Raider: Fortune, May 27, 2002 267

Acknowledgments 283

Index 287

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Customer Reviews

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  • Anonymous

    Posted November 18, 2013

    Revan to Seer

    Here's the storyline: Your character wakes up on the Endar Spire, a ship that's under attack by Sith forces. (I almost said Seperatist. :o) As you stand there in your underwear, looking shocked, Trask Ulgo comes in and outlines the basics of your gear and whatnot. You battle through the ship, killing sith until Trask traps himself in a room with a Sith to get you off the ship alive. Then you're on your own. You get to the escape pods, blast off, and crash on Taris, which has three levels. Upper City, where the rich live, Lower City, where the poor live, and Under City, the place of Rakghouls and treacherous-wedgies. You are stuck with Carth Onsai, a part-time str<3>ipper and Republic officer. (Joking about being a stri<3>pper.) You guys have to rescue Bastila. You find a way to get to the Lower City, and you agree to steal back a prototype Swoop accelerator from the Black Vulkars for the Hidden Beks, in exchange for help getting Bastila back. You are told to find Mission Vao, who is most probably in the Under City. Anyways, eventually you find her, and she agrees to get you into the Vulkar base if you rescue the Gamor-whatsit kidnapped Zaalbar. You do, find him in the sewers, blah, blah. You kill a rancor, get the swoop part, race and win Bastila. Then Canderous Ordo, an enforcer for Davik, tells you if you get the Taris passcodes (Taris is under quarantine by the Sith.) he'll get Davik's ship. You do, kill Davik, take his ship, go to Dantooine, where a Jedi enclave resides. You learn to be a Jedi, and turn Juhani back from the dark side. You get a lightsaber, go into some ruins, and find one of five Star Maps. If you active all five, it'll tell you where the Star Forge is, which is what Malak is using to produce ships and beat the Republic. You go to various planets, get them all, but get captured before you get the last one by Malak. You escape, but Bastila copies Trask Ulgo and traps herself with Malak for you to escape. You get the last one, find the Star Forge, but crash into a planet. (STUPID CARTH.) You get back off, and the Republic is attacking the Star Forge because of a previous transmission Carth sent before he crashed you into a planet. You inflitrate the Star Forge, turn Bastila back from the dark side, blow it up, and live happily ever after.

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  • Posted March 16, 2009

    Great read of J.Nocera's collection of articles.

    There were several enjoyable articles but the Good Guy of them all for me happens to be James J.Dunne III of Sandler & O'Neill Partners. Although I've always felt that Michael Milken got a raw deal, I thoroughly enjoyed the articles on Michael.
    Good read. Good reread.

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