Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Every thing in Between)

Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Every thing in Between)

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by Joe Nocera
     
 

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The greatest columns and profiles by the bestselling coauthor of All the Devils Are Here.

What's it like to be a top tobacco executive when your kid asks you about smoking? How did a young liberal arts major become the hottest tech-stock analyst of the '90s, and why did he self-destruct? How did one family's dysfunction change the media landscape?

Overview

The greatest columns and profiles by the bestselling coauthor of All the Devils Are Here.

What's it like to be a top tobacco executive when your kid asks you about smoking? How did a young liberal arts major become the hottest tech-stock analyst of the '90s, and why did he self-destruct? How did one family's dysfunction change the media landscape?

Some people think business journalism is all about balance sheets, income statements, and earnings per share. But if you want to answer the really interesting questions-about heroes and hucksters, visionaries and madmen, and other larger-than-life characters-you need a reporter like Joe Nocera.

For more than twenty-five years Nocera has shed new light on the giants of the business world-Warren Buffett, T. Boone Pickens, Bob Nardelli-as well as on the less famous but equally fascinating. He builds stories around their motivations, personalities, and deepest characters. And instead of just pigeonholing them as good guys or bad guys, he explores the gray areas in between.

Editorial Reviews

Jack Shafer
Nocera demystifies the world of business with original thinking, brainy reporting, and the ability to see around corners. . . . Nocera knows that persuasion isn't about haranguing, that it's better to lead the reader toward your conclusion and depart gracefully rather than hammer him over the head with it.
Slate

Product Details

ISBN-13:
9781440632037
Publisher:
Penguin Publishing Group
Publication date:
05/29/2008
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
304
File size:
432 KB
Age Range:
18 Years

Meet the Author

Joe Nocera is a columnist for The New York Times, and co-author of All the Devils are Here. He spent ten years at Fortune as a contributing writer, editor at large, executive editor, and editorial director. He has won three Gerald Loeb awards for excellence in business journalism and was a finalist for a Pulitzer Prize in 2006. He lives in New York.

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Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Everything in Between) 4 out of 5 based on 0 ratings. 1 reviews.
Business_Reader More than 1 year ago
There were several enjoyable articles but the Good Guy of them all for me happens to be James J.Dunne III of Sandler & O'Neill Partners. Although I've always felt that Michael Milken got a raw deal, I thoroughly enjoyed the articles on Michael. Good read. Good reread.