Good Idea. Now What: How to Move Ideas to Execution


You've got the passion . . .

Now make it happen.

Going from inspiration to execution is hard work. Manysteps stand between a good idea and the hit product, profitablecompany, or social change you envision. Your initial "aha!" momentprovides the key to begin this process, but it's the way you makeyour dream happen that truly defines your success.

Good Idea. Now What? gives you the tools you need to makeyour ...

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Good Idea. Now What?: How to Move Ideas to Execution

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You've got the passion . . .

Now make it happen.

Going from inspiration to execution is hard work. Manysteps stand between a good idea and the hit product, profitablecompany, or social change you envision. Your initial "aha!" momentprovides the key to begin this process, but it's the way you makeyour dream happen that truly defines your success.

Good Idea. Now What? gives you the tools you need to makeyour inspiration a reality. Written by creativity leader Charles T.Lee, this accessible go-to guide features practical advice gleanedfrom Lee's years of experience as an idea-maker. You bring thepassion; this resource will help you master all the details ofgetting your vision off the ground.

Divided into bite-sized chapters for busy entrepreneurs, GoodIdea. Now What? covers the entire process for successfullybuilding out a concept. This presentation enables you to movefreely among subjects, from sparking inspiration, to making aneffective plan, to collaborating, to branding, and more. Quicktakeaway boxes and helpful self-quizzes in each chapter alsoreinforce key points as you:

  • Pitch your idea and build your brand
  • Ask the hard questions that strengthen your plan
  • Discover methods to overcome creative resistance
  • Create and foster an environment for inspiration
  • Hear from a wide variety ofsuccessful idea-makers
  • Debunk myths about collaboration
  • And more

Most winning endeavors—be they successful companies,effective organizations, transformative movements, or game-changinginventions—began with only a bright idea. However, a strongidea with??out the right work behind it won't get you very far.Don't wait for success to come to you. Instead, start realizingyour vision today with practical strategies that answer thequestion: Good Idea. Now What?

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  • Good Idea. Now What?
    Good Idea. Now What?  

Product Details

  • ISBN-13: 9781118163993
  • Publisher: Wiley
  • Publication date: 2/14/2012
  • Edition number: 1
  • Pages: 224
  • Sales rank: 251,459
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Charles T. Lee is the CEO of Ideation Consultancy Inc., an idea agency that specializes in helping influencers, organizations, and businesses take ideas to implementation via creative strategy, branding, design, marketing, web, social media, and events. Charles is also a founding member of JustOne, an organization innovating ideas for human care. In addition, he is the creator of grassroots efforts including the Ideation Conference and the Freeze Project. Charles is a highly sought-after speaker and blogs regularly at

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Table of Contents

Preface: Born into a Legacy of Idea Makers xi

Acknowledgments xiii

Introduction: Idea Lovers versus Idea Makers xv

Who Is This Book For? xv

How Does This Book Work? xvi

The Business of Good Ideas xvii

A Conversation over Coffee xvii

PART 1 Where Do Good Ideas Come From? 1

CHAPTER 1 Strategy or Chance? 3

CHAPTER 2 Ideas in the Midst 5

Wisdom from the Streets 6

Spatial Distance? 7

CHAPTER 3 My Need for Need 9

CHAPTER 4 Medici Changed My Life 11

The Medici Tweet? 12

CHAPTER 5 Don't Settle for Good 15

PART 2 Life after Inspiration 19

CHAPTER 6 Addicted to Inspiration 21

CHAPTER 7 What Plan? 25

Passion Unrealized 25

CHAPTER 8 Dig a Little Deeper 29

The Dreaded Business Plan 29

Wisdom from Wade 30

A Few Questions for Idea Makers 31

CHAPTER 9 Ideas Don't Work; You Do! 33

Bootstrapping for Project 7 35

Become a Bootstrapper! 36

CHAPTER 10 Choose Family 37

PART 3 Overcoming Creative Resistance 41

CHAPTER 11 Wipe Your Nos and Buts 43

A Prehistoric Brain 44

CHAPTER 12 The Dreaded Look Inside 47

CHAPTER 13 Disturbance in the Force 51

Bringing It Home 52

CHAPTER 14 Hear Me Out 55

The Other Side of the Coin (Practicing What We Preach) 56

PART 4 Paving a Creative Pathway 59

CHAPTER 15 No Escape Clause 61

CHAPTER 16 Got Rhythm? 65

CHAPTER 17 Don’t Just Add; Multiply 69

A Wandering Generality 69

The Bad News . . . 70

Discovering the Power of Focus 72

CHAPTER 18 I Can See It! 75

More Than Digital 76

CHAPTER 19 Press Pause 79

Your Life Needs Space as Well 80

Emergency Room Counseling 81

Putting on the Breaks! 82

PART 5 Elements for Idea Making 1 85

CHAPTER 20 The Art of Evolution 87

CHAPTER 21 DNA or R&D? 89

CHAPTER 22 Risk (Overrated!) 93

CHAPTER 23 The Miracle of Writing and Waiting 97

CHAPTER 24 Think Multiple, Not Perfect 101

Spaghetti Sauce Lessons 102

PART 6 Elements for Idea Making 2 105

CHAPTER 25 Simple 107

CHAPTER 26 Quality, Quality, Quality 111

CHAPTER 27 The F Word 115

CHAPTER 28 Under Pressure 119

CHAPTER 29 Dealing with Setbacks 125

Changing the World through Shoes 125

CHAPTER 30 Beat the Tribal Drum 129

PART 7 The Work of Collaboration 133

CHAPTER 31 Myths 135

Myth 1: Collaboration Just Happens on Its Own 136

Myth 2: Collaboration Is Intuitive for Everyone 136

Myth 3: Collaboration Is an Act of Lightening the Workload136

Myth 4: Collaboration Is a One-Size-Fits-All Endeavor 137

Myth 5: Collaboration Is about Finding the Right TechnologicalTools 137

CHAPTER 32 Human: The X Factor 139

CHAPTER 33 I Need It! 143

An Organization Created in Collaboration 144

CHAPTER 34 Do You Trust Me? 147

CHAPTER 35 Fight Club 153

CHAPTER 36 The Hire 159

PART 8 Getting Out There! 165

CHAPTER 37 Why Brand Matters 167

A Practical Guide to Branding 169

CHAPTER 38 A Personal Brand? 171

Accidental Lessons about Personal Branding 173

CHAPTER 39 The Pitch 175

An Idea Worth Sharing 180

CHAPTER 40 Life in a Digital Age 183

Conclusion 191

A Note about Failure 192

Recommendations for Further Reading 195

About the Author 199

Index 201

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  • Posted February 14, 2012

    It's Got One Problem...

    Charles Lee's Good Idea, Now What? gives you the impression that if you actually practice what is suggested, you may actually accomplish what you've set out to do. Why is that a problem? Because it robs you of excuses.

    GINW is written in a friendly, conversational voice but that doesn't mean it's casual. Charles communicates with samurai precision, distributing practical advice with real world implications in bite size chapters. An 'axioms for idea makers', GINW's open structure facilitates a 'grab and go' or 'one a day' digestion. Perfect for the life competing with time (or other books).

    Einstein has said,"If you can't explain it simply, you don't understand it well enough"...Charles Lee understands idea making well enough. And while idea making isn't easy, it is possible. This book will walk you through what does and doesn't make a good idea a good reality. As a chronic idea maker, I highly recommend.

    Here are a few quotes;

    "The most creative concepts can be found right in the environments where they will provide the greatest benefit."

    "Discern the difference between a critique of your idea and a direct attack on you as an idea maker."

    "The success of others is difficult to swallow for most competitive entrepreneurs."

    "I usually find my second wind late in the evening after my family goes to bed."

    "Many of the memorable ideas in our world are the result of knowledgeable people working hard toward the simplistic."

    "A personal brand is a reference to the public perception of an individual's identity."

    "The right choice often resides between two excesses."

    Was this review helpful? Yes  No   Report this review
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