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Palmer (former director of creative affairs, MGM) applies her knowledge of the strategies and tactics used by film directors and writers for pitching ideas to help businesspeople generally become better sellers. The book proceeds chronologically, describing the process of making connections with people in your industry, and developing persuasive presentations about yourself and your project. Palmer concentrates evenly on social networks and communication skills, both formal and informal. Brief chapters focus on a concept or strategy, which makes it easy to navigate the topics that are of greatest interest to particular readers. Case studies and the author's personal experiences supplement his explanation of the principles with minimal use of outside sources. Those interested in careers in the creative arts will find this book especially helpful, but the approach also makes it relevant to those interested in professional and personal development generally. Recommended for all public libraries and some undergraduate library collections.
—Mark L. McCallon