Good Is Not Enough: And Other Unwritten Rules for Minority Professionals

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Overview

A no-nonsense guide for minorities in business who want to make it to senior management

In recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them understand and overcome these challenges.

Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels. His book is filled with thought-provoking ...

See more details below

More About This Book

Overview

A no-nonsense guide for minorities in business who want to make it to senior management

In recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them understand and overcome these challenges.

Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels. His book is filled with thought-provoking insights and practical advice based on his own experiences and those of the many people he has counseled. He discusses the importance of:

? Understanding corporate culture-and the impact it has on your career
• Being visible-because you can't get ahead if nobody knows who you are
• Staying current-why minorities must be continuous learners

Good Is Not Enough also includes anecdotes from prominent CEOs such as Ken Chenault of American Express, Richard Parsons of Time Warner, and Alwyn Lewis of Kmart.

Editorial Reviews

Publishers Weekly

After being passed over twice for advancement, Wyche-now president of U.S. operations for Pitney Bowes Management Services-took a hard look at himself and began to consciously develop his approach, performance and image to better position himself for success. Aimed primarily at helping minorities advance their careers, his book highlights the 12 key lessons he learned-including the importance of personal branding, visibility and staying current as well as identifying potential career killers. Each chapter elaborates on a different skill while relating how Wyche and others managed to overcame specific obstacles. The author also includes useful coaching tips, suggesting employees try to meet with their boss's boss at least once a year, become active in an industry organization and always have an intelligent, thoughtful question to ask. Particularly helpful are the sections on business writing, the five top skills required for senior leadership and the qualities of a good presentation. While Wyche directs his lessons at minorities, who frequently lack mentors in the workplace, his sound advice will prove valuable to anyone looking to take ownership of their career advancement. (July)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • ISBN-13: 9781591842101
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 7/3/2008
  • Pages: 256
  • Product dimensions: 6.32 (w) x 9.02 (h) x 0.91 (d)

Meet the Author

Keith R. Wyche is the president of U.S. operations for Pitney Bowes Management Services (a division of Pitney Bowes Inc.) and a twenty-fiveyear veteran of Ameritech, AT&T, IBM, and other companies. He is a popular speaker with minority business groups and has been recognized for his achievements by Black Enterprise, Ebony, Crain's Business, and Diversity Inc. magazines.

Table of Contents

Introduction 1

1 Corporate Culture Is Critical: If You're Going to Play the Game, You'd Better Know the Rules 7

2 Perception Is Pivotal: Know How Others See You - Your Brand Means Everything 29

3 Be Visible: You Can't Get Ahead If No One Knows Who You Are 40

4 Know When to Move Over and When to Get Out: Taking a Lateral Job versus Leaving Your Company 56

5 Career Killers You Must Avoid: Because Minorities Don't Get Second Chances 85

6 Must-Have Skills Every Senior Leader Needs: And Why They Are Even More Important for Minorities 105

7 Be More Prepared Than Everyone Else: Because Minorities Need to Work Harder to Get Ahead 131

8 Overcoming Gender Bias: The Double Whammy Facing Minority Women 157

9 Stay Current to Remain Relevant: Being a Continuous Learner Is a Must 171

10 Mentors and Sponsors: Why You Need Them and How to Attract Them 186

11 The Importance of Giving Back: "To Whom Much Is Given, Much Is Required" 205

12 The Importance of Not Giving Up: You May Be Closer Than You Think 220

Acknowledgments 229

Further Resources 233

Index 237

Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 6 Customer Reviews

  • Posted November 3, 2011

    One of the best!!!!!!

    This book is a God sent answer to the corporate equation. I have yet to see any other books that tackle the issues that plague Black Americans ,trying to climb the corporate ladder or government and military.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted March 23, 2009

    more from this reviewer

    A Business Guidebook for Minority Professionals

    In corporate America, working your way up the ladder means following a process. Until you understand this process, Keith R. Wyche warns, you might be stuck on the lower rungs. Many minority professionals already understand that "good is not enough" for advancement. As a minority in business today - the minority president of the United States not withstanding - you still must be better at your job than your majority peers to gain the same rewards and recognition. However, even an exemplary performance alone is not enough. To know what else you need, heed Wyche's advice as he explains the importance of public perceptions, personal branding and visibility, networking, mentoring, developing a long-term career plan and identifying potential career killers. His tips are valuable not only to his targeted readers - midmanagement minorities - but also to their majority counterparts. getAbstract recommends his astute counsel to minority professionals and to anyone else who is climbing that ladder toward a "C" title.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted August 23, 2008

    Only read if you are in need of serious professional help!

    I was not looking for this book however, it caught my eye and I'm glad I made the purchase. You can apply the information at any level of management. Most of the information is very detailed. The author sites other references to provide a complete picture. I have already started to apply some of the suggestions and it's working for me. I strongly encourage you to purchase this book if you are looking to move up the corporate ladder. By reading this book you can avoid many mistakes.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

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    Posted October 25, 2009

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    Posted December 21, 2010

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    Posted April 16, 2011

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