"Every business, brand, and individual involved in the business of brands should sit up and take note."
—Paul Woolmington, CEO, Canvas Worldwide
“Good Is the New Cool ’s intersection of the three c’s (culture, commerce, and conscience) is the winning formula for marketers who understand they are no longer selling to people, but now must engage with them.”
—Carol Cone, CEO, Purpose Collaborative
“The beautiful thing is that a purpose-driven existence doesn’t have to happen outside of your day job. Good Is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives.”
—TAUNA DEAN, Head of Social Purpose, adidas America
“Good Is the New Cool has defined inspiring and timeless principles that will benefit your business, whether big or small—find your purpose, build a community, tell your stories, and be real.”
—JOE DAWSON, Director, Global Cultural Marketing & Social Impact, Sonos
“Bobby and Afdhel shine a light on the global changemakers using their creative influence for good, and illustrate how bold action can both push culture forward and lead to impactful and lasting social change.”
—MICHAELLA SOLAR-MARCH, Global Director of Member Events & Programming, Soho House
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Good Is the New Cool: Market Like You Give a Damn
Good Is the New Cool: Market Like You Give a Damn
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Editorial Reviews
Product Details
BN ID: | 2940171367701 |
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Publisher: | Wetware Media |
Publication date: | 10/25/2016 |
Edition description: | Unabridged |
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