Good Luck: Creating the Conditions for Success in Life and Business

Overview

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way–it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trías de Bes–two leading marketing consul-tants–this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim...

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Overview

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way–it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trías de Bes–two leading marketing consul-tants–this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

Alex Rovira and Fernando Trías de Bes created this inspirational book after studying the key factors that bring good luck to prosperous people. Their research explores the "luck" of extraordinary people and reveals the key factors shared by successful yet diverse people such as Madame Curie, Alexander Graham Bell, Bill Gates, and Tiger Woods. Rather than an exhaustive study of individuals and the traits that make them successful, Rovira and Trías de Bes have created an entertaining parable that reveals the ten rules of good luck.

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Editorial Reviews

From the Publisher
“...close to notching up worldwide sales of one million in countries as varied as Germany, Indonesia and North Korea…” (The Guardian, 26th September 2004)
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Product Details

  • ISBN-13: 9780787976071
  • Publisher: Wiley
  • Publication date: 8/28/2004
  • Edition number: 1
  • Pages: 160
  • Sales rank: 486,526
  • Product dimensions: 5.70 (w) x 8.54 (h) x 0.69 (d)

Meet the Author

Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.

Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain’s most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.

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Table of Contents

Part One: The Encounter.

Part Two: The Legend of the Magic Clover.

Part Three: Finding Good Luck Again.

Part Four: Some People Who Agree with Us.

Part Five: Decalogue, Moral of the Story, and New Origins of Good Luck.

Acknowledgments.

The Authors.

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted November 18, 2004

    Great Book, Fast Read, Good Gift

    This book has been reviewed in several places so I picked up a copy to see what it was all about. It's a heartwarming story, and if you start to do what the book says, you come to the realization of how to create your own luck. I'm planning to give it to all of my friends for the holidays.

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  • Anonymous

    Posted October 6, 2004

    Changed My Outlook Over Night

    I picked up this book after someone recommended I read it...and it has changed my life for the better. After following the ten rules of good luck, I've found that I can create the conditions for good luck to occur in my life.

    Was this review helpful? Yes  No   Report this review
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