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Good News!: How to Get the Best Possible Media Coverage for Your School / Edition 1
     

Good News!: How to Get the Best Possible Media Coverage for Your School / Edition 1

by Gail A. Conners
 

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ISBN-10: 0761975063

ISBN-13: 9780761975069

Pub. Date: 03/20/2000

Publisher: SAGE Publications

This step-by-step guide shows how to create a positive public perception of your school — even if you have no background in public relations. Through real-life scenarios, you'll learn valuable and easy strategies to create goodwill for your school.

Overview

This step-by-step guide shows how to create a positive public perception of your school — even if you have no background in public relations. Through real-life scenarios, you'll learn valuable and easy strategies to create goodwill for your school.

Product Details

ISBN-13:
9780761975069
Publisher:
SAGE Publications
Publication date:
03/20/2000
Series:
One-off Series
Pages:
128
Product dimensions:
8.50(w) x 11.00(h) x (d)

Table of Contents

Using 'The Bleiker Lifepreserver' for Positive School-Community Relations
Building Credibility and Accountability with the Community
Developing a Communications Plan
Creating a Positive Relationship with the Media
Crisis Communications
Schools in Turmoil
Forming Partnerships in Communications
Designing Newsletters and Web Sites

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