A book for the ages!
Good to Great is Jim Collins's follow-up to Built to Last, the 1994 management classic, which he co-wrote with Jerry Porras. Infact, Collins calls Good To Great a "prequel" to his hugely successful Built To Last. I call it one of the most important Business Leadership books I have read. While Built To Last was a great book, however, it left out critical information, because those companies were already great. What about those of us struggling to move our companies from Good To Great as opposed to those trying to hold on to greatness? The missing piece is clearly identified in Collins' Good To Great. Collins spent five years of research assisted by 20 business school students, who analyzed 1,435 public companies for this book. Their findings - just 11 companies from were able to sustainable their good to great efforts.
Having identified the companies that made the leap from Good To Great, Collins and his team set out to examine the transition point. What characteristics did the Good To Great companies have that their industry counterparts did not? What didn't the Good To Great companies have? Collins maps out three stages, each with two key concepts. These six concepts are the heart of Good To Great and he devotes a chapter to explaining each of them.
.Level 5 Leadership
.First Who... Then What
.Confront the Brutal Facts
.The Hedgehog Concept
.A Culture of Discipline
.Technology Accelerators
Many experts have problems with the way Collins and his team performed their "research." Some argue that Collins's measure for greatness is flawed or that his work fails to be classified as true research because it does not follow any scientific method. Or that the key measure used by Collins ("Ratio of Cumulative Stock Returns to General Market") looks at the company only through the eyes of one stakeholder - the owners. These arguments may be a bit unfair because some of the variables in business do not lend themselves well to true research; greatness is a subjective quality; and the amount of immeasurable historical variables for this particular project is so immense. If research of this nature was an easy task, we should have written tried and tested formulas for perfect businesses, leaders, schools, cities, et al during our 3,000 plus years of civilization.
Unlike many business books that are based on hype and after-market consulting services, Good to Great is mainly based on good old fashion business principles. Sure, Collins renames some of them with gimmicky names like Hedgehog Concept and The Flywheel. But for the most part, Collins's book has some sound principles in it that the reader shouldn't necessarily take as a game plan, but rather a starting point for conversation, reflection and inspiration both for themselves and their team.
How does his research reflect in the current economic slowdown? If I were to apply Collins' theory in today's recessionary environment, I would show one priority above all others: to acquire as many of the best people as possible. I'd put off everything else to fill my bus. Because things are going to come back. The flywheel is going to start to turn. And the single biggest constraint on the success of any organization will be the ability to get and to hang on to enough of the right people.
To sum up, Good to Great can be a very useful tool when its principles are adapted to the user's unique situation and variables.
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