Google AdSense For Dummies

Google AdSense For Dummies

by Jerri L. Ledford
     
 

Here's how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site

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Overview

Here's how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.

  • Fine-tune your Web site — beef up your content for Google's approval as well as to boost effectiveness
  • Apply Google guidelines — include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair
  • Discover other types of AdSense — use AdSense with video, mobile, and RSS
  • Learn to love units — add video units to your site, design mobile ad units, and understand referral units
  • Get creative — use AdSense as a page element on your blog and design knockout ads and cool search boxes
  • Make them pay — increase your income from AdSense for RSS, referral units, and streaming videos
  • Use some sense — track your results using AdSense reports and Google Analytics

Open the book and find:

  • Answers to FAQs about AdSense
  • Tips for building a content-rich Web site
  • How search engine optimization can boost AdSense income
  • What to do about competitors' ads
  • Secrets for designing ads with appeal
  • How to set up AdSense for mobile and RSS feeds
  • How the AdSense referral program works
  • What server logs and channels can tell you

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Product Details

ISBN-13:
9780470292891
Publisher:
Wiley
Publication date:
08/11/2008
Series:
For Dummies Series
Pages:
346
Product dimensions:
7.30(w) x 9.10(h) x 0.80(d)

Meet the Author

Jerri Ledford is a self-described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google-geek.com. She is the coauthor of Google Analytics 2.0, also from Wiley.

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