Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs (Animal Guide Series)

Overview

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific ...

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Google Advertising Tools: Cashing in with AdSense and AdWords

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Overview

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance
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Product Details

  • ISBN-13: 9780596155797
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 12/2/2009
  • Series: Animal Guide Series
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 410
  • Product dimensions: 6.90 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Harold Davis is the author of more than thirty books on a wide range of topics from art and photography to computer programming and the Internet. He has been a professional photographer, lawyer, software developer, enterprise consultant, and the chief technology officer for an Internet startup.

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Table of Contents

Preface

Part I: Making Money with a Website

Chapter 1: Creating Successful Websites

Chapter 2: Creating Effective Marketing Plans

Chapter 3: Driving Traffic to a Website

Chapter 4: Nuts and Bolts of SEO

Chapter 5: Making Money with Affiliate Programs

Chapter 6: Making Money by Hosting Advertising

Chapter 7: Understanding the Google Behemoth

Part II: Cashing in with AdSense

Chapter 8: Working with AdSense

Chapter 9: Making Sense of AdSense

Part III: Working with AdWords

Chapter 10: Using AdWords

Chapter 11: Improving Performance

Chapter 12: The Zen of AdWords

Chapter 13: Advanced Performance Monitoring

Chapter 14: AdWords beyond CPC

Colophon

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  • Anonymous

    Posted July 14, 2006

    VERY VERY HIGHLY RECOMMENDED!

    Do you want to make money on the Web, but don't have the resources to do so? If you do, then this book is for you! Author Harold Davis, has done an outstanding job of writing a practical book for technically inclined people about how to use the Google advertising services to make money. Davis, begins by explaining how to make money from a content-based web site, how to build a site that will get traffic, how to get your site noticed, and the many ways to make money with advertising on your site. Then, the author explains how to work with Google's AdSense, the premier contextual advertising program for content sites. Next, he explains the nuts and bolts, and metrics, of the Google AdWords program--a highly successful mechanism that anybody with a valid credit card can use to place advertisements that reach over 80% of users of the Internet. Finally, the author explains what Google AdWords API web services are and how to write code that interacts with them. In this most excellent practical book, you will get a comprehensive picture of how advertising works on the Web and how you can use the Google advertising programs to your advantage. More importantly, no matter how you want to use Google's advertising services, this book is a perfect resource for Web-savvy entrepreneurs, bloggers, and web developers who want a clear, nuts-and-bolts set of instructions on how to make money with AdSense and AdWords.

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