Google Analytics 2.0

Google Analytics 2.0

by Jerri L. Ledford, Mary E. Tyler
     
 

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Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date

Overview

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

Editorial Reviews

Once, web analytics were both frighteningly complex and ridiculously expensive. But Google, bless their hearts, made it free. By the time Google introduced a powerful new version of their Google Analytics web-based software recently, 750,000 webmasters were already signed up to use it. But making web analytics free didn't automatically make it easy. For that, you need this book.

Whether you're a current user who isn't making the most of Google Analytics or a site manager who knows analytics are important but doesn't know where to start, this book's been written for you. Jerri Ledford and Mary Tyler start with the fundamentals: what web analytics are, how they work, and -- with help from real-world scenarios -- which metrics matter for your site.

Once you know what you want to do with Google Analytics, you'll walk through getting it done: tracking visitor trends and loyalty; browser capabilities, network properties and approximate locations; traffic sources; and more. Throughout, Ledford and Tyler never forget that your goal is to actually use analytics to improve your site.

There's a full section on analyzing e-commerce, from conversion rates and average order value to product performance, visits to purchase, time to purchase, and more. The authors also show how to integrate Google Analytics with Google AdWords (and, courtesy of Google, the publishers have thoughtfully included a $25 AdWords discount coupon.)

The authors call special attention to Google Analytics' new "Dashboard" paradigm. Dashboards are all the rage in corporate America, promising to offer a fast, unified view of all the metrics that matter. Now you can have your very own -- and, with this book's help, you can actually make it useful. Bill Camarda, from the October 2007 Read Only

Product Details

ISBN-13:
9780470549421
Publisher:
Wiley
Publication date:
06/17/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
336
File size:
8 MB

Meet the Author

Jerri L. Ledford is a freelance business technology writer with more than 700 articles, news stories, profiles, and reports to her credit. Her work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

Mary E. Tyler is a contributing editor at OSTG/NewsForge, the world's largest source of daily Linux coverage. She's a former software and Web developer who specializes in Open Source, enterprise software, intellectual property, and anything Macintosh.

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