Overview

Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use.

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, ...

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Google Analytics 2.0

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Overview

Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use.

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.

  • Master basic analytics and Web statistics concepts
  • Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal-setting

  • Learn about new features that enhance analysis, including cross-segment reporting and drilldown content

  • Take control of Google Analytics with customizable dashboards and date ranges

  • Examine every aspect of the available reports, including visitors, traffic sources, content, and goals

  • Discover the specific reports suited for e-commerce sites and how to use them

  • Maximize the integration of Google Analytics with Google AdWords

  • Boost your use of Regular Expressions, write your own filters, and quantify your goals

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Editorial Reviews

From Barnes & Noble
Once, web analytics were both frighteningly complex and ridiculously expensive. But Google, bless their hearts, made it free. By the time Google introduced a powerful new version of their Google Analytics web-based software recently, 750,000 webmasters were already signed up to use it. But making web analytics free didn't automatically make it easy. For that, you need this book.

Whether you're a current user who isn't making the most of Google Analytics or a site manager who knows analytics are important but doesn't know where to start, this book's been written for you. Jerri Ledford and Mary Tyler start with the fundamentals: what web analytics are, how they work, and -- with help from real-world scenarios -- which metrics matter for your site.

Once you know what you want to do with Google Analytics, you'll walk through getting it done: tracking visitor trends and loyalty; browser capabilities, network properties and approximate locations; traffic sources; and more. Throughout, Ledford and Tyler never forget that your goal is to actually use analytics to improve your site.

There's a full section on analyzing e-commerce, from conversion rates and average order value to product performance, visits to purchase, time to purchase, and more. The authors also show how to integrate Google Analytics with Google AdWords (and, courtesy of Google, the publishers have thoughtfully included a $25 AdWords discount coupon.)

The authors call special attention to Google Analytics' new "Dashboard" paradigm. Dashboards are all the rage in corporate America, promising to offer a fast, unified view of all the metrics that matter. Now you can have your very own -- and, with this book's help, you can actually make it useful. Bill Camarda, from the October 2007 Read Only

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Product Details

  • ISBN-13: 9780470549421
  • Publisher: Wiley
  • Publication date: 6/17/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 336
  • Sales rank: 922,599
  • File size: 8 MB

Meet the Author

Jerri L. Ledford is a freelance business technology writer with more than 700 articles, news stories, profiles, and reports to her credit. Her work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

Mary E. Tyler is a contributing editor at OSTG/NewsForge, the world's largest source of daily Linux coverage. She's a former software and Web developer who specializes in Open Source, enterprise software, intellectual property, and anything Macintosh.

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Table of Contents

Acknowledgments.

Introduction.

Part One: Basic Analytics.

Chapter 1. Why Analytics?

Chapter 2. Analytics and AWStats.

Chapter 3. Yes! More AWStats.

Part Two: Setting Up Google Analytics.

Chapter 4. Getting Started.

Chapter 5. The Settings Dashboard.

Chapter 6. Filtering Your Data.

Chapter 7. Using Analytic Goals.

Chapter 8. AdWords Integration.

Chapter 9. Advanced Topics.

Part Three: The Dashboards.

Chapter 10. The New Dashboard.

Chapter 11. Setting Date Ranges.

Part Four: All Reports: Visitors.

Chapter 12. Visitors Overview.

Chapter 13. Visitor Trending.

Chapter 14. Visitor Loyalty.

Chapter 15. Browser Capabilities.

Chapter 16. Network Properties.

Chapter 17. User Defined.

Part Five: All Reports Traffic Sources.

Chapter 18. Traffic Sources.

Chapter 19. AdWords.

Chapter 20. Additional Traffic Reports.

Part Six: All Reports: Content.

Chapter 21. Content Overview.

Part Seven: All Reports: Goals.

Chapter 22. Goals Overview.

Part Eight: All Reports: E-Commerce.

Chapter 23. E-Commerce.

Chapter 24. Product Performance.

Chapter 25. More E-Commerce Reports.

Index.

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