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From Barnes & NobleOnce, web analytics were both frighteningly complex and ridiculously expensive. But Google, bless their hearts, made it free. By the time Google introduced a powerful new version of their Google Analytics web-based software recently, 750,000 webmasters were already signed up to use it. But making web analytics free didn't automatically make it easy. For that, you need this book.
Whether you're a current user who isn't making the most of Google Analytics or a site manager who knows analytics are important but doesn't know where to start, this book's been written for you. Jerri Ledford and Mary Tyler start with the fundamentals: what web analytics are, how they work, and -- with help from real-world scenarios -- which metrics matter for your site.
Once you know what you want to do with Google Analytics, you'll walk through getting it done: tracking visitor trends and loyalty; browser capabilities, network properties and approximate locations; traffic sources; and more. Throughout, Ledford and Tyler never forget that your goal is to actually use analytics to improve your site.
There's a full section on analyzing e-commerce, from conversion rates and average order value to product performance, visits to purchase, time to purchase, and more. The authors also show how to integrate Google Analytics with Google AdWords (and, courtesy of Google, the publishers have thoughtfully included a $25 AdWords discount coupon.)
The authors call special attention to Google Analytics' new "Dashboard" paradigm. Dashboards are all the rage in corporate America, promising to offer a fast, unified view of all the metrics that matter. Now you can have your very own -- and, with this book's help, you can actually make it useful. Bill Camarda, from the October 2007 Read Only