Google Analytics and GA4: Improve your online sales by better understanding customer data and how customers interact with your website

by Christopher Pittman

Overview

This book is part of a more extensive collection of books in the SEO and Digital Marketing series These books together cover a broad range of Search Engine Optimization topics, including the tools you need to be successful at the business of Search engine optimization.
Google analytics and GA4 will cover the basics of how to set up an account, monitor traffic, and even use Google analytics to do basic website optimization on an e-commerce website. If you are starting in the field or need to brush up on the basics, this is the book to help with Google analytics. If you are more advanced, you may want to see Search Engine Optimization and the Advance guide to Google analytics.

Product Details

BN ID:	2940160946801
Publisher:	SMP Publishing
Publication date:	03/31/2022
Series:	The SEO and Digital Marketing series , #1
Sold by:	Barnes & Noble
Format:	eBook
File size:	3 MB

About the Author

Christopher has spent his career helping small businesses working as a consultant in the area of digital marketing helping teach and coach small companies on the tools they can use to compete with larger companies. He often reflects on how bad it hurts to watch a small business fail because it did not know how to compete in the online space.
This book and the SEO and Digital Marketing series stand in this gap between hiring high-priced consultants and doing nothing.

Above anything, Christopher does not want any more American small businesses to fail because they simply did not have the tools or the knowledge to compete in the digital marketplace.