Google Analytics and GA4: Improve your online sales by better understanding customer data and how customers interact with your website

by Christopher Pittman

Overview

Want to improve online sales? Want to stop the customer drop-off in your sales funnel?

Some companies have a 95 percent drop-off in the final steps of the sales funnel. Often a few minor adjustments on these pages could double website sales. However, these issues often go undiscovered because people do not know what they are looking for in the data. With the tools inside this book, you will discover what areas of your website customers are having trouble with and what can be done to provide the best experience for your website users.

This book will cover topics such as
The basics of Google analytics and GA4
Setting up Analytics accounts on WordPress, Shopify, and other platforms
The major differences between Google Analytics(UA) and GA4 accounts
How to leverage customer data to make corrections to your website
Using Analytics to increase sales

This book is part of a more extensive collection of books in the SEO and Digital Marketing series These books together cover a broad range of Search Engine Optimization topics, including the tools you need to be successful at the business of Search engine optimization.

Product Details

ISBN-13:	9798808486041
Publisher:	SMP Publishing
Publication date:	04/22/2022
Series:	The SEO and Digital Marketing series , #1
Pages:	168
Product dimensions:	6.00(w) x 9.00(h) x 0.44(d)

About the Author

Christopher has spent his career helping small businesses working as a consultant in the area of digital marketing helping teach and coach small companies on the tools they can use to compete with larger companies. He often reflects on how bad it hurts to watch a small business fail because it did not know how to compete in the online space.
This book and the SEO and Digital Marketing series stand in this gap between hiring high-priced consultants and doing nothing.

Above anything, Christopher does not want any more American small businesses to fail because they simply did not have the tools or the knowledge to compete in the digital marketplace.