Google Analytics [NOOK Book]

Overview

With 2 billion sites on the Web, who's looking at yours?

Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.

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Google Analytics

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Overview

With 2 billion sites on the Web, who's looking at yours?

Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.

  • Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports

  • Learn to interpret and apply Analytics results, even if you're not a Web pro

  • See how other companies use Analytics data

  • Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking

  • Apply the information you'll get from reports on traffic, visitors, content, site searches, and more

  • Drill down deeper with advanced techniques, tips, and hacks

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Product Details

  • ISBN-13: 9781118081594
  • Publisher: Wiley
  • Publication date: 2/2/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 432
  • Sales rank: 1,046,704
  • File size: 12 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager's Journal, and others.

Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.

Mary E. Tyler is a professional technology journalist and a former Web and software developer.

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Table of Contents

Introduction.

Part I Getting Started with Google Analytics.

Chapter 1 What’s New in Google Analytics.

Chapter 2 Why Analytics?

Chapter 3 Creating Your Analytics Account.

Chapter 4 The Settings Dashboard.

Chapter 5 Account Dashboard Basics.

Part II Analytics and Site Statistics: Concepts and Methods.

Chapter 6 E-commerce Concepts and Methods.

Chapter 7 Basic Metrics and Concepts.

Chapter 8 Setting Up E-commerce.

Part III Advanced Implementation.

Chapter 9 Advanced Dashboard Features.

Chapter 10 Filtering Analytics Data.

Chapter 11 Setting Goals.

Chapter 12 Funneling Visitors to Their Destination.

Chapter 13 Google AdWords Integration.

Chapter 14 Hacking Google Analytics.

Part IV The Reports.

Chapter 15 Analyzing Visitors.

Chapter 16 Traffic Sources.

Chapter 17 Content Overview.

Chapter 18 Site Search.

Chapter 19 Event Tracking.

Index.

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  • Anonymous

    Posted December 19, 2011

    Poopp

    I like im feeling lucky tricks

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  • Posted September 6, 2011

    I have not had any inclink Goodfollowshaun

    Instead of me moronisaygo

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