Google Analytics

Google Analytics

by Mary E. Tyler, Jerri L. Ledford
     
 

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set

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Overview

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

  • Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
  • Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
  • Integrate Google Analytics with Google AdWords.
  • Make the most of reporting dashboards.
  • Find out how to use analytics for marketing and content optimization.
  • Understand what each type of report means and how to interpret it.
  • Explore how other companies have used analytics to improve site performance.
  • Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you!

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Editorial Reviews

From the Publisher
"... a good, in-depth guide to this service and all of its various settings." (Jem Matzan, TheJemReport.com, January 2007)

"…invaluable…If you are starting out with Analytics, or even if you are reasonably expert, this book is well worth the investment." (Performance Measurement and Metrics, May 2007)

The Barnes & Noble Review
Seems like just yesterday web analytics were expensive and bewildering: the province of just a few webmasters with the money to purchase arcane tools and the technical chops to master them. In 2006, however, everything changed -- almost. Google launched its free Google Analytics service. Practically overnight, some 750,000 sites signed up. But just because analytics are free doesn't mean you can use them effectively. For that, you need to understand the information you're getting. That's where Google Analytics comes in.

Mary Tyler and Jerri Ledford thoroughly demystify Google's service and the important concepts underlying web analytics. They connect all the missing links, especially the most important one: using what you learn to actually improve your site and the way it performs.

You'll start by understanding the core statistics typically captured by analytics software. (You might already have some of this data, captured by the open source program AWstats. If so, the authors help you make sense of it.) Next, you'll walk through setting up Google Analytics, which is relatively, but not completely intuitive. The authors cover signing up, activating site tracking, and using the Settings Dashboard. Then, they show how to make Analytics more useful by filtering data and using goals.

Many people use Google Analytics in tandem with AdWords: This book guides you through the process. You'll learn how to use Google Analytics' dashboards for marketers, executives, and webmasters; how to track unique visitors; segment your audience; and bring real sophistication to your marketing campaign analyses. From assessing navigation and content performance to testing multiple ad versions, Google Analytics can help you do it -- and this book will show you how. Bill Camarda, from the December 2006 Read Only

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Product Details

ISBN-13:
9780470053850
Publisher:
Wiley
Publication date:
09/19/2006
Pages:
336
Product dimensions:
7.30(w) x 9.10(h) x 0.80(d)

Meet the Author

Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh.

Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

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