Google Analytics

Overview

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (29) from $1.99   
  • New (6) from $3.59   
  • Used (23) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$3.59
Seller since 2005

Feedback rating:

(807)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
2006 Paperback New Tracking provided on most orders.

Ships from: Grand Rapids, MI

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$12.47
Seller since 2007

Feedback rating:

(88)

Condition: New
2006-09-12 Paperback New BRAND NEW COPY, Perfect Shape, Not a Remainder, No Black Remainder Mark MH75-907.

Ships from: La Grange, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$15.98
Seller since 2008

Feedback rating:

(281)

Condition: New
0470053852 New item in stock, may show minimal wear from storage. I ship daily and provide tracking! 100% Money Back Guarantee!

Ships from: FORT MYERS, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$15.98
Seller since 2014

Feedback rating:

(3)

Condition: New
PAPERBACK New 0470053852 New item in stock, may show minimal wear from storage. I ship daily and provide tracking! 100% Money Back Guarantee!

Ships from: LEHIGH ACRES, FL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$24.55
Seller since 2014

Feedback rating:

(4)

Condition: New
PAPERBACK New 0470053852 Sealed. Shelfwear. Shrinkwrap torn.

Ships from: Norcross, GA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$45.00
Seller since 2014

Feedback rating:

(185)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

  • Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
  • Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
  • Integrate Google Analytics with Google AdWords.
  • Make the most of reporting dashboards.
  • Find out how to use analytics for marketing and content optimization.
  • Understand what each type of report means and how to interpret it.
  • Explore how other companies have used analytics to improve site performance.
  • Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you!

Read More Show Less

Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Seems like just yesterday web analytics were expensive and bewildering: the province of just a few webmasters with the money to purchase arcane tools and the technical chops to master them. In 2006, however, everything changed -- almost. Google launched its free Google Analytics service. Practically overnight, some 750,000 sites signed up. But just because analytics are free doesn't mean you can use them effectively. For that, you need to understand the information you're getting. That's where Google Analytics comes in.

Mary Tyler and Jerri Ledford thoroughly demystify Google's service and the important concepts underlying web analytics. They connect all the missing links, especially the most important one: using what you learn to actually improve your site and the way it performs.

You'll start by understanding the core statistics typically captured by analytics software. (You might already have some of this data, captured by the open source program AWstats. If so, the authors help you make sense of it.) Next, you'll walk through setting up Google Analytics, which is relatively, but not completely intuitive. The authors cover signing up, activating site tracking, and using the Settings Dashboard. Then, they show how to make Analytics more useful by filtering data and using goals.

Many people use Google Analytics in tandem with AdWords: This book guides you through the process. You'll learn how to use Google Analytics' dashboards for marketers, executives, and webmasters; how to track unique visitors; segment your audience; and bring real sophistication to your marketing campaign analyses. From assessing navigation and content performance to testing multiple ad versions, Google Analytics can help you do it -- and this book will show you how. Bill Camarda, from the December 2006 Read Only

Read More Show Less

Product Details

  • ISBN-13: 9780470053850
  • Publisher: Wiley
  • Publication date: 9/19/2006
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh.

Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

Read More Show Less

Table of Contents

Introduction.

PART I: BASIC ANALYTICS.

Chapter 1. Why Analytics?

Chapter 2. Analytics and AWStats.

Chapter 3. Oh, No! More AWStats!

PART 2: SETTING UP GOOGLE ANALYTICS.

Chapter 4. Getting Started.

Chapter 5. The Settings Dashboard.

Chapter 6. Filtering Your Data.

Chapter 7. Using Analytics Goals.

Chapter 8. AdWords Integration.

PART 3: THE REPORTING DASHBOARDS.

Chapter 9. The Executive Dashboard.

Chapter 10. The Marketer Dashboard.

Chapter 11. The Webmaster Dashboard.

PART 4: MARKETING OPTIMIZATION.

Chapter 12. Unique-Visitor Tracking.

Chapter 13. Visitor Segmenting.

Chapter 14. Marketing Campaign Results.

Chapter 15. Search-Engine Marketing.

PART 5: CONTENT OPTIMIZATION.

Chapter 16. Ad Version Testing.

Chapter 17. Content Performance.

Chapter 18. Navigational Analysis.

Chapter 19. Goals & Funnel Process.

Chapter 20. Web Design Parameters.

PART 6: E-COMMERCE ANALYSIS.

Chapter 21. Commerce Tracking.

Chapter 22. Loyalty & Latency.

Chapter 23. Revenue Sources.

Chapter 24. Product Merchandising.

Index.

 

 

 

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)