Google Business Solutions All-in-One For Dummies

Overview

If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets.

As if that wasn’t enough, ...

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Overview

If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets.

As if that wasn’t enough, there’s a Google AdWords™ gift card worth $25 inside the book, too!

  • Get e-mail, calendar, online documents and records, and more, free in Google Apps
  • Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base
  • Use Google Docs, Checkout, and other tools to give your site all the e-commerce features
  • Track traffic and get advertisers with Google Ads and Analytics
  • Choose tools to keep your e-mail, servers, computers, and files safe
  • Create gadgets that promote your business and add value to your site
  • Learn the secrets of search engine optimization the Google way

You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!

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Product Details

  • ISBN-13: 9780470386873
  • Publisher: Wiley
  • Publication date: 5/26/2009
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 792
  • Product dimensions: 7.30 (w) x 9.20 (h) x 2.10 (d)

Meet the Author

Bud E. Smith is a veteran technical writer. He is the author of all editions of Creating Web Pages For Dummies as well as books on AutoCAD, Web marketing, and Web graphics. Ryan Williams, a technical writer and digital media producer, is also the author of MySpace For Dummies and other books.

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Table of Contents

Introduction.

Book I: Google Apps.

Chapter 1: Getting Started with Google Apps.

Chapter 2: Making Gmail Work for Your Business.

Chapter 3: Be More Productive with Google Calendar.

Chapter 4: Collaborating with Google Docs.

Chapter 5: Sharing Information with Google Sites.

Chapter 6: Creating Your Corporate Start Page.

Book II: Google Search Tools for Business.

Chapter 1: A Smart Tour of Google Search

Chapter 2: How Google Search Works.

Chapter 3: Understanding How Your Customers Use Google.

Chapter 4: Search Engine Optimization Basics.

Chapter 5: Adding Google Search to Your Site.

Book III: Highlighting Your Business.

Chapter 1: Standing Out on Google Maps.

Chapter 2: Listing in Google Maps Local Business Center.

Chapter 3: Attracting Customers with Google Coupons.

Chapter 4: Showcasing Your Stuff with Google Base.

Chapter 5: Feeding Your Products to Google Product Search.

Book IV: Creating a Web Site with Google Sites.

Chapter 1: Domain Names for Existing Businesses.

Chapter 2: Domain Names for New Companies and More.

Chapter 3: Buying a Domain Name.

Chapter 4: A Tour of Google Sites.

Chapter 5: Creating a Search-Friendly Site.

Chapter 6: Creating a Google Site.

Chapter 7: Editing a Google Site.

Book V: Google Tools for Your Site.

Chapter 1: Adding Google Documents to Your Web Site.

Chapter 2: Adding Google Media to Your Web Site.

Chapter 3: Adding Google Gadgets to Your Web Site.

Chapter 4: E-Commerce with Google Checkout.

Chapter 5: Adding a Blog with Blogger.

Book VI: Google Ads and Analytics.

Chapter 1: Introducing Google Ads.

Chapter 2: Creating Your First Google Ads.

Chapter 3: Selling More with Google Analysis Tools.

Chapter 4: Maximizing Your Site and Your AdWords Ads.

Book VII: Securing Business Information.

Chapter 1: Is Security Really That Important?

Chapter 2: Securing E-Mail.

Chapter 3: Avoiding Web and IM Security Risks.

Book VIII: Getting Noticed with Gadgets.

Chapter 1: Introduction to Google Gadgets.

Chapter 2: Creating Your First Google Gadgets.

Chapter 3: Creating Applications for Social Networks.

Chapter 4: Google Chrome and Gears.

Chapter 5: Going Mobile with Google.

Index.

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