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Google Hacks: Tips & Tools for Finding and Using the World's Information
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Google Hacks: Tips & Tools for Finding and Using the World's Information

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by Rael Dornfest, Paul Bausch, Tara Calishain
 

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Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information.

Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google

Overview

Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information.

Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.

The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:

  • Search Google over IM with a Google Talk bot
  • Build a customized Google Map and add it to your own web site
  • Cover your searching tracks and take back your browsing privacy
  • Turn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choice
  • Keep tabs on blogs in new, useful ways
  • Turn Gmail into an external hard drive for Windows, Mac, or Linux
  • Beef up your web pages with search, ads, news feeds, and more
  • Program Google with the Google API and language of your choice

For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!

Editorial Reviews

The Barnes & Noble Review
Google's corporate mission is to "organize the world's information and make it universally accessible and useful." They've gone a long way toward that goal. But to take full advantage of their achievements, you need the technical knowledge in this book.

Chapter 1's "hacks" take you as far as you can go without coding. You'll master Google's special search syntax; then discover Google's many "specialty searches" (phone number lookups, stock prices, and so forth). Along the way, the authors unearth some cool web tools: for instance, one that visualizes the relationships amongst your results.

Now you're ready for real power: programmatic control over Google. Most of the authors' programs are written in Perl, but you'll find some Python, PHP, Java, and .NET code, too. Most use Google's powerful API, but there's some classic spidering and screen scraping, too. (FYI, if you find spidering useful, check out O'Reilly's Spidering Hacks, too.)

So, what can you do with Google Hacks' techniques? You can calculate the "mindshare" of your company in your industry. Make sure none of your site links have recently gone X-rated. Create searches limited to U.S. government documents. Use geotargeting to spot emerging trends. Build newsfeeds that automate recurring searches. Convert Google Video into AVIs you can actually use. Uncover every blog comment linked to any page. Find lyrics to whatever you're playing in iTunes. And create all manner of Google Maps mashups that weren't even possible when this book's last edition was written.

Google Hacks wraps up with tips for webmasters: everything from improving your positioning in Google searches to visualizing your site's traffic with Google Analytics. Bottom line: This book puts you in control the world's information -- and, in the information age, what could be more important? Bill Camarda, from the November 2006 Read Only

Product Details

ISBN-13:
9780596527068
Publisher:
O'Reilly Media, Incorporated
Publication date:
08/15/2006
Series:
Hacks Series
Edition description:
Third Edition
Pages:
546
Sales rank:
1,335,740
Product dimensions:
6.10(w) x 9.00(h) x 1.20(d)

Meet the Author

Rael Dornfest is Chief Technology Officer at O'Reilly Media. He assesses, experiments, programs, fiddles, fidgets, and writes for the O'Reilly Network and various O'Reilly publications. Rael is Series Editor of the O'Reilly Hacks series and has edited, contributed to, and coauthored various O'Reilly books, including Mac OS X Panther Hacks, Mac OS X Hacks, Google Hacks, Essential Blogging, and Peer to Peer: Harnessing the Power of Disruptive Technologies. He is also Program Chair for the O'Reilly Emerging Technology Conference. In his copious free time, Rael develops bits and bobs of freeware, particularly the Blosxom weblog application, is Editor in Chief of MobileWhack, and (more often than not) maintains his Raelity Bytes weblog.

Paul Bausch is an independent web developer living in Corvallis, Oregon. When he's not hacking together web applications, he's writing about hacking together web applications. He is the author of Amazon Hacks for O'Reilly in 2003, Yahoo! Hacks in 2005, and co-wrote Flickr Hacks in 2005. Paul also helped create the popular application Blogger (http://www.blogger.com), maintains a directory of Oregon blogs called ORblogs (http://www.orblogs.com), and co-wrote a book about blogs called We Blog (Wiley). When he's not working on a book, Paul posts thoughts and photos to his personal blog onfocus (http://www.onfocus.com).

Tara Calishain is the creator of the site, ResearchBuzz. She is an expert on Internet search engines and how they can be used effectively in business situations.

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Google Hacks: Tips & Tools for Finding and Using the World's Information 4 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
Do you want to make your Google searching experience more fruitful? If you do, then this book is for you! Authors Rael Dornfest, Paul Bausch and Tara Calishain, have done an outstanding job of writing a third edition of a book that goes beyond the instruction page to the idea of hacks. Dornfest, Bausch and Calishain, begin by describing the fundamentals of how Google¿s search works. Then, the authors show you how to measure Google Mindshare, range farther across the Web, twist and recombine your queries, squeeze the last drop of results out of every search, and even go beyond the bounds of Google¿s index. Next, they show you how to use a combination of Google tools to gather the latest news and opinions from across the Web. The authors continue by showing you how to integrate Google into your toolbar, desktop, and browser. They also show you how you can use Google Maps to learn about your neighborhood and your world. Then, the authors discuss the proper and improper uses of Gmail. Next, they show you how to use Google¿s infamous PageRank, how to clean up for a Google visit, how to make money with your pages, and how to make sure your pages aren¿t indexed by Google if you don¿t want them to be. Finally, the authors introduce you to the wonders of the Google Search Application Programming Interface (API), which underlies many of the hacks in this book. This most excellent book is not an exhaustive manual on how every command in the Google syntax works. But rather, this book shows you some tricks for making the best use of a search.
Anonymous More than 1 year ago