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Posted January 12, 2013
As a Google blogger, I was happy to review this book and learn how to make money from my blog, though this has proved to be an elusive goal. Very early on in the book, I am told I only need a credit card (I don’t have one), $5 (probably manage that) and a product or service to offer (don’t have either of those). I continued to read the book regardless of this early setback and found many helpful ideas, but many of them did not come from the author himself. One third of the book is taken up by foreword, preface, introduction, interviews with Google experts (all answering the same questions), book recommendations, glossary, index, etc. The other two thirds I found very helpful indeed and if I ever have a product or service I want to make money from, this is the book I will use to help me in that endeavour.
The author begins with a history of online marketing, then moves on to optimizing your site, then walks you through the many and various advertising methods, and details the vast assortment of tools and web services available to aid you in your quest to get rich. Sadly, as the book was published in 2009, a few of his suggestions have gone by the board, as is the case in internet land, everything moves so quickly and new ideas appear at lightning speed.
Overall, this book has explained many interesting ways to maximise my blog, present its best face to the world wide web and I think it will be very helpful to serious minded bloggers who wish to take it to the next level. Hopefully, one day, I will include myself in that group.
Nevertheless, this is a very useful reference book for Google bloggers.
Posted June 21, 2012
GOOGLE INCOME: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google is written with the purpose of educating businesses, authors, or bloggers with ways to use the internet for marketing for brand/product. Millions of people use the internet everyday, which can be potential customers/clients for you. The first step is performing a market analysis, increasing your public profile, and establishing the best marketing strategies.
In chapter three, you’ll learn about how to generate website traffic and income by using successful search engines, meta tag definitions, title tags, description tags, search engine registration, and site maps. You’ll learn the importance of what the inbound and outbound links on your site has on your Google rank. The author brushes you up on pay-per-click advertising, aka Adwords, and how you can benefit from a Google Adwords Campaign.
The author, Bruce C. Brown, has written a detailed book about how Google can help you increase your business’s success on the net. Simply submitting your site to the right search engine can help boost the visitors to your site. Also using other Google services, such as blogs, YouTube, etc, can be benefit your online marketing. I recommend Google Income to all businesses and bloggers.
*I would like to thank Atlantic Publishing for sending me a copy to review.
Posted October 6, 2009
This is a terrific book for those who have no knowledge of Google, to those who just want to sharpen what they do know. As a senior manager for a full service advertising agency, this book was extremely helpful and provided tips on everything from PR, to blogging, to SEO and AdWords. I was able to confirm much of what I have learned over the years about Google and was able to expand my knowledge as well. My SEO director was just talking to me about Google Base and now I can have an intelligent conversation about how to strategically apply this for our customers.
I enjoyed the way the book was organized - each chapter dealing with a specific discipline so that you can go back and reference areas you found interesting or skip ahead when something doesn't apply to what you are working on now. I also enjoyed the interviews at the end - but I have to admit that they all started to sound the same after a while and I found myself skipping ahead. I'm sure the author would get a giggle out of how many post-its are hanging off the pages now - this will continue to be a useful resource tool for me going forward as I return again and again to access the helpful links and references.
Posted August 25, 2009
I really wish this book had been available a few years ago when I started looking into the possibilities of online marketing, or even more recently, when I was attempting a job-related search engine optimization campaign. It would have saved days of research and the expense of hiring an SEO expert.
This book covers everything from setting up your online business for maximum Google exposure to making money by hosting AdSense ads on your site. To say it's thorough is like saying Mt. Everest is large.
Fortunately, it's laid out in easy-to-navigate sections, breaks the information down into logical steps and is filled with links to online resources, interviews with experts and explanations of everything involved with the sometimes baffling world of internet marketing. I'll be going back to this one again and again.
Posted August 19, 2009
This is the book for anyone planning or beginning to do business online. Bruce Brown literally covers everything from A to Z in using google as an effective tool to insure a profitable online business. He is the author of 8 books related to multiple aspects of the Internet that have now become an integral part of doing business in America and the world. In a word, he knows what he is talking about.
Brown writes clearly, simply, and concisely, The author walks the reader step by step through the process of using Google and all that is necessary to become a Google master. He provides numerous, helpful references or recommended reading, e-books, and websites that assist the entrepreneur in quickly getting started. Chapter by chapter the beginner is educated to all that must be known to take advantage of Google's business potential.
Advertising: getting information to the right people, at the right time, at a good price about your product or service is fundamental in generating profits. Google is a phenomenal means for doing that. And Bruce Brown tells you how to do it as well as how to avoid the pitfalls. It's a must read book for anyone who wants to know how to effectively use Google as a business tool in creating an online business.
John F. Gilligan, Ph.D.