Google Income: How ANYONE of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google

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Overview

Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into ...

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Google Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google

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Overview

Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits.

There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world s largest search engine.

Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google s ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service.

You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google s API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google s dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals.

You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google's most up to date search algorithm. You will also learn how to start implementing Google's swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web.

With the help of web and business experts and many in-depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google's business and advertising opportunities, as well as how you can best market your business within those tools.

A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google's countless resources, and stay on top of the multi-billion dollar Ecommerce industry.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 504 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Product Details

  • ISBN-13: 9781601383006
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 8/19/2009
  • Pages: 504
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.20 (d)

Table of Contents

Dedication 4

Table of Contents 5

Foreword 15

Preface 21

Introduction 25

Who this Book is For 27

How this Book is Organized 27

Chapter 1 A Brief History of Google & Online Marketing 33

Development of Online Marketing 34

Internet Marketing 35

Internet Advertising 36

Types of Online Advertisements 37

Understanding Banner Advertising 37

Static Versus Dynamic Web Sites 40

Chapter 2 Developing a Successful Marketing Plan with Google 43

Performing a Market Analysis 44

Establishing Business Objectives 48

Establishing Marketing Strategies 49

Gaining the Trust of Clients 53

Increasing Your Public Profile 53

Chapter 3 Optimizing your Web Site for Google-Generating Web Site Traffic & Income 57

Successful Search Engine Optimization 60

Meta Tag Definition and Implementation 61

The Title Tag 64

The Description Tag 64

The Keywords Tag 65

The Robots Tag 67

Other Meta Tags 67

Alt Tags 68

Using the Correct Keywords in Your Content 70

Optimization of Web Page Content 73

How the Google Search Engine Works 74

Optimizing Your Web Site 74

Web Site Optimization Tips, Hunts, and Secrets 74

Web Design and Optimization Suggestions 79

How Search Engines Work 83

Using a Search Engine Optimization Company 85

Search Engine Registration 88

Search Engine Optimization Checklist 91

Free Web Site Search Engine Submission Sites 93

Free Web Site Optimization Tools 94

Web Site Design and Optimization Tools 95

Google's Webmaster Tools 96

Site Maps & Google 100

Snippets 104

The Problem with Navigation Bars and Spiders 104

Breadcrumbs 105

Inbound and Outbound Links 105

Google TrustRank 106

Submitting Your Site to Other Search Engines107

404 Pages & Search Engine Optimization 107

Other Ways to Generate Traffic & Inbound Links 108

Section 508 and Webs Site Accessibility 109

Google's Quality Guidelines 112

Generating Web Site Traffic 113

Web Site Design Essentials 114

Using Press Releases to Generate Traffic 115

Publish Customer Testimonials on Your Site 116

Proven Techniques for Generating Traffic 117

Link Exchanges & Web Sites Traffic 120

Publishing Articles to Generate Site Traffic 122

Using Web Directories to Generate Site Traffic 123

Google Analytics 124

Google Website Optimizer 128

Chapter 4 Introduction to Pay-Per-Click Advertising 135

Pay-Per-Click Advertising Walkthrough 137

Google AdWords Pay-Per-Click Benefits 139

Google AdWords Common Terms 142

Cost of AdWords Pay-Per-Click Advertising 143

Tips for AdWords Pay-Per-Click Advertising 143

Chapter 5 Using Google AdWords 151

What is Google AdWords? 152

How Google AdWords Ranks Ads 153

How to Improve Your Ranking 156

How Much Will Google AdWords Cost? 158

Establishing and Managing Your Account 159

How to Graduate to Standard Edition AdWords 164

Creating a Standard Edition AdWords Account 165

Google Bidding Strategies 166

Google AdWords Tools 166

Creating a New Campaign in Google AdWords 168

The Google Campaign Summary 177

Editing Your Campaign Settings 180

Demographic Bidding 183

Google AdWords Reports 184

Google AdWords Ads Diagnostic Tool 185

Tips for AdWords Pay-Per-Click Advertising 186

Chapter 6 Creating an Effective Google Pay-Per-Click Advertising Campaign: Keywords, Key Phrases, & Your Google AdWords Budget 199

Keyword Research Tools 203

How to Develop Keywords 206

Tips When Developing Keywords or Phrases 206

How to Establish a Budget for Your Campaign 209

Measuring Return on Investment 211

Chapter 7 Increase Profits by Combating Fraud with Google AdWords 213

Fraud in Relation to Pay-Per-Click Marketing 214

How does Google Detect Invalid Clicks? 216

Tips & Suggestions to Combat Fraud 216

Available Fraud Protection Options 231

Chapter 8 Increase Profits & Generate Income with Google AdSense 233

How to Set Up Your Google AdSense Campaign 235

Google AdSense Program Policies 238

Landing Page and Site Quality Guidelines 245

Relevant and Original Content 245

Transparency 246

How to Set Up Your Google Referrals 252

Tips for Maximizing AdSense on Your Web Site 254

Chapter 9 Google Base & Google Product Search: Free Tools to Generate Income and Promote Your Products and Web Site 257

Google Base 258

How to Add Products to Google Base 261

Google Product Search 265

Chapter 10 Proven Methods Using Google to Generate Income through Traditional and Affiliate Marketing 271

Affiliate Marketing & the Google Search Engine 271

Affiliate Marketing Networks 272

Affiliate Marketing Principles 273

Picking the Right Product 277

Effective Product Web Copy or Sales Material 278

Promoting Your Affiliate Program 279

Affiliate Program Payment Methods 279

The Challenges of Managing Affiliate Marketing 280

Promoting Your Affiliate Program 280

Ideas to Improve Your Site & Affiliate Program 282

Affiliate Directories 284

Promoting Your Affiliate Program 284

Chapter 11 Google Web Services & APIs: Harnessing the Power of Google 289

Google Developers Network 290

Google APIs and Tools 290

Google Code University 302

Google Web Publisher Tools 302

Chapter 12 Google and Blogs: A Partnership to Generate Income 305

The Construction of a Blog 306

Who Blogs? 308

Understanding Pings and Trackbacks 308

Business Blog Communications-How it Works 310

Why You Should Start a Blog 312

Optimizing Your Blog for SEO/Web Site Traffic 313

Blogger 316

Chapter 13 More Tools to Harness the Power of Google 319

Google Checkout 319

Gmail 322

Google Talk 324

You Tube 324

Google Custom Search Engine 324

Orkut 324

iGoogle 325

Google Local Business Center 327

Chapter 14 Interviews with Google Experts 333

Interview with Dr. Robert C. Worstell 333

Interview with Will Critchlow 350

Interview with Jason Green 354

Interview with Dan Soha 360

Interview with Joy Brazelle 364

Interview with Kent Lewis 374

Interview with Matt Malden 381

Interview with Teri Ross 388

Interview with Heather Lutze 394

Interview with Ken Vitto 400

Interview with Dave Collins 405

Interview with Dale Lenz 409

Interview with Jason Shindler 413

Interview with Joe Niewierski 418

Chapter 15 Google Case Studies 425

Chapter 16 Summary 445

Chapter 17 Recommended Google, Search Engine Optimization, & Business Reference Library 449

Glossary 473

Bibliography 491

Author Biography 493

Index 495

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Customer Reviews

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Sort by: Showing all of 5 Customer Reviews
  • Posted January 12, 2013

    As a Google blogger, I was happy to review this book and learn h

    As a Google blogger, I was happy to review this book and learn how to make money from my blog, though this has proved to be an elusive goal. Very early on in the book, I am told I only need a credit card (I don’t have one), $5 (probably manage that) and a product or service to offer (don’t have either of those). I continued to read the book regardless of this early setback and found many helpful ideas, but many of them did not come from the author himself. One third of the book is taken up by foreword, preface, introduction, interviews with Google experts (all answering the same questions), book recommendations, glossary, index, etc. The other two thirds I found very helpful indeed and if I ever have a product or service I want to make money from, this is the book I will use to help me in that endeavour.

    The author begins with a history of online marketing, then moves on to optimizing your site, then walks you through the many and various advertising methods, and details the vast assortment of tools and web services available to aid you in your quest to get rich. Sadly, as the book was published in 2009, a few of his suggestions have gone by the board, as is the case in internet land, everything moves so quickly and new ideas appear at lightning speed.

    Overall, this book has explained many interesting ways to maximise my blog, present its best face to the world wide web and I think it will be very helpful to serious minded bloggers who wish to take it to the next level. Hopefully, one day, I will include myself in that group.

    Nevertheless, this is a very useful reference book for Google bloggers.

    Was this review helpful? Yes  No   Report this review
  • Posted June 21, 2012

    more from this reviewer

    GOOGLE INCOME: How Anyone of Any Age, Location, and/or Backgroun

    GOOGLE INCOME: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google is written with the purpose of educating businesses, authors, or bloggers with ways to use the internet for marketing for brand/product. Millions of people use the internet everyday, which can be potential customers/clients for you. The first step is performing a market analysis, increasing your public profile, and establishing the best marketing strategies.

    In chapter three, you’ll learn about how to generate website traffic and income by using successful search engines, meta tag definitions, title tags, description tags, search engine registration, and site maps. You’ll learn the importance of what the inbound and outbound links on your site has on your Google rank. The author brushes you up on pay-per-click advertising, aka Adwords, and how you can benefit from a Google Adwords Campaign.

    The author, Bruce C. Brown, has written a detailed book about how Google can help you increase your business’s success on the net. Simply submitting your site to the right search engine can help boost the visitors to your site. Also using other Google services, such as blogs, YouTube, etc, can be benefit your online marketing. I recommend Google Income to all businesses and bloggers.

    *I would like to thank Atlantic Publishing for sending me a copy to review.

    Was this review helpful? Yes  No   Report this review
  • Posted October 6, 2009

    Great Resource

    This is a terrific book for those who have no knowledge of Google, to those who just want to sharpen what they do know. As a senior manager for a full service advertising agency, this book was extremely helpful and provided tips on everything from PR, to blogging, to SEO and AdWords. I was able to confirm much of what I have learned over the years about Google and was able to expand my knowledge as well. My SEO director was just talking to me about Google Base and now I can have an intelligent conversation about how to strategically apply this for our customers.

    I enjoyed the way the book was organized - each chapter dealing with a specific discipline so that you can go back and reference areas you found interesting or skip ahead when something doesn't apply to what you are working on now. I also enjoyed the interviews at the end - but I have to admit that they all started to sound the same after a while and I found myself skipping ahead. I'm sure the author would get a giggle out of how many post-its are hanging off the pages now - this will continue to be a useful resource tool for me going forward as I return again and again to access the helpful links and references.

    Was this review helpful? Yes  No   Report this review
  • Posted August 25, 2009

    Google Income: How Anyone Can Build a Highly Profitable Online Business with Google

    I really wish this book had been available a few years ago when I started looking into the possibilities of online marketing, or even more recently, when I was attempting a job-related search engine optimization campaign. It would have saved days of research and the expense of hiring an SEO expert.

    This book covers everything from setting up your online business for maximum Google exposure to making money by hosting AdSense ads on your site. To say it's thorough is like saying Mt. Everest is large.

    Fortunately, it's laid out in easy-to-navigate sections, breaks the information down into logical steps and is filled with links to online resources, interviews with experts and explanations of everything involved with the sometimes baffling world of internet marketing. I'll be going back to this one again and again.

    Was this review helpful? Yes  No   Report this review
  • Posted August 19, 2009

    ADVERTISE WITH GOOGLE

    This is the book for anyone planning or beginning to do business online. Bruce Brown literally covers everything from A to Z in using google as an effective tool to insure a profitable online business. He is the author of 8 books related to multiple aspects of the Internet that have now become an integral part of doing business in America and the world. In a word, he knows what he is talking about.

    Brown writes clearly, simply, and concisely, The author walks the reader step by step through the process of using Google and all that is necessary to become a Google master. He provides numerous, helpful references or recommended reading, e-books, and websites that assist the entrepreneur in quickly getting started. Chapter by chapter the beginner is educated to all that must be known to take advantage of Google's business potential.

    Advertising: getting information to the right people, at the right time, at a good price about your product or service is fundamental in generating profits. Google is a phenomenal means for doing that. And Bruce Brown tells you how to do it as well as how to avoid the pitfalls. It's a must read book for anyone who wants to know how to effectively use Google as a business tool in creating an online business.


    John F. Gilligan, Ph.D.
    Groveland, IL

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