- Shopping Bag ( 0 items )
Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into ...
Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits.
There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world s largest search engine.
Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google s ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service.
You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google s API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google s dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals.
You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google's most up to date search algorithm. You will also learn how to start implementing Google's swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web.
With the help of web and business experts and many in-depth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google's business and advertising opportunities, as well as how you can best market your business within those tools.
A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google's countless resources, and stay on top of the multi-billion dollar Ecommerce industry.
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 504 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Table of Contents 5
Who this Book is For 27
How this Book is Organized 27
Chapter 1 A Brief History of Google & Online Marketing 33
Development of Online Marketing 34
Internet Marketing 35
Internet Advertising 36
Types of Online Advertisements 37
Understanding Banner Advertising 37
Static Versus Dynamic Web Sites 40
Chapter 2 Developing a Successful Marketing Plan with Google 43
Performing a Market Analysis 44
Establishing Business Objectives 48
Establishing Marketing Strategies 49
Gaining the Trust of Clients 53
Increasing Your Public Profile 53
Chapter 3 Optimizing your Web Site for Google-Generating Web Site Traffic & Income 57
Successful Search Engine Optimization 60
Meta Tag Definition and Implementation 61
The Title Tag 64
The Description Tag 64
The Keywords Tag 65
The Robots Tag 67
Other Meta Tags 67
Alt Tags 68
Using the Correct Keywords in Your Content 70
Optimization of Web Page Content 73
How the Google Search Engine Works 74
Optimizing Your Web Site 74
Web Site Optimization Tips, Hunts, and Secrets 74
Web Design and Optimization Suggestions 79
How Search Engines Work 83
Using a Search Engine Optimization Company 85
Search Engine Registration 88
Search Engine Optimization Checklist 91
Free Web Site Search Engine Submission Sites 93
Free Web Site Optimization Tools 94
Web Site Design and Optimization Tools 95
Google's Webmaster Tools 96
Site Maps & Google 100
The Problem with Navigation Bars and Spiders 104
Inbound and Outbound Links 105
Google TrustRank 106
Submitting Your Site to Other Search Engines107
404 Pages & Search Engine Optimization 107
Other Ways to Generate Traffic & Inbound Links 108
Section 508 and Webs Site Accessibility 109
Google's Quality Guidelines 112
Generating Web Site Traffic 113
Web Site Design Essentials 114
Using Press Releases to Generate Traffic 115
Publish Customer Testimonials on Your Site 116
Proven Techniques for Generating Traffic 117
Link Exchanges & Web Sites Traffic 120
Publishing Articles to Generate Site Traffic 122
Using Web Directories to Generate Site Traffic 123
Google Analytics 124
Google Website Optimizer 128
Chapter 4 Introduction to Pay-Per-Click Advertising 135
Pay-Per-Click Advertising Walkthrough 137
Google AdWords Pay-Per-Click Benefits 139
Google AdWords Common Terms 142
Cost of AdWords Pay-Per-Click Advertising 143
Tips for AdWords Pay-Per-Click Advertising 143
Chapter 5 Using Google AdWords 151
What is Google AdWords? 152
How Google AdWords Ranks Ads 153
How to Improve Your Ranking 156
How Much Will Google AdWords Cost? 158
Establishing and Managing Your Account 159
How to Graduate to Standard Edition AdWords 164
Creating a Standard Edition AdWords Account 165
Google Bidding Strategies 166
Google AdWords Tools 166
Creating a New Campaign in Google AdWords 168
The Google Campaign Summary 177
Editing Your Campaign Settings 180
Demographic Bidding 183
Google AdWords Reports 184
Google AdWords Ads Diagnostic Tool 185
Tips for AdWords Pay-Per-Click Advertising 186
Chapter 6 Creating an Effective Google Pay-Per-Click Advertising Campaign: Keywords, Key Phrases, & Your Google AdWords Budget 199
Keyword Research Tools 203
How to Develop Keywords 206
Tips When Developing Keywords or Phrases 206
How to Establish a Budget for Your Campaign 209
Measuring Return on Investment 211
Chapter 7 Increase Profits by Combating Fraud with Google AdWords 213
Fraud in Relation to Pay-Per-Click Marketing 214
How does Google Detect Invalid Clicks? 216
Tips & Suggestions to Combat Fraud 216
Available Fraud Protection Options 231
Chapter 8 Increase Profits & Generate Income with Google AdSense 233
How to Set Up Your Google AdSense Campaign 235
Google AdSense Program Policies 238
Landing Page and Site Quality Guidelines 245
Relevant and Original Content 245
How to Set Up Your Google Referrals 252
Tips for Maximizing AdSense on Your Web Site 254
Chapter 9 Google Base & Google Product Search: Free Tools to Generate Income and Promote Your Products and Web Site 257
Google Base 258
How to Add Products to Google Base 261
Google Product Search 265
Chapter 10 Proven Methods Using Google to Generate Income through Traditional and Affiliate Marketing 271
Affiliate Marketing & the Google Search Engine 271
Affiliate Marketing Networks 272
Affiliate Marketing Principles 273
Picking the Right Product 277
Effective Product Web Copy or Sales Material 278
Promoting Your Affiliate Program 279
Affiliate Program Payment Methods 279
The Challenges of Managing Affiliate Marketing 280
Promoting Your Affiliate Program 280
Ideas to Improve Your Site & Affiliate Program 282
Affiliate Directories 284
Promoting Your Affiliate Program 284
Chapter 11 Google Web Services & APIs: Harnessing the Power of Google 289
Google Developers Network 290
Google APIs and Tools 290
Google Code University 302
Google Web Publisher Tools 302
Chapter 12 Google and Blogs: A Partnership to Generate Income 305
The Construction of a Blog 306
Who Blogs? 308
Understanding Pings and Trackbacks 308
Business Blog Communications-How it Works 310
Why You Should Start a Blog 312
Optimizing Your Blog for SEO/Web Site Traffic 313
Chapter 13 More Tools to Harness the Power of Google 319
Google Checkout 319
Google Talk 324
You Tube 324
Google Custom Search Engine 324
Google Local Business Center 327
Chapter 14 Interviews with Google Experts 333
Interview with Dr. Robert C. Worstell 333
Interview with Will Critchlow 350
Interview with Jason Green 354
Interview with Dan Soha 360
Interview with Joy Brazelle 364
Interview with Kent Lewis 374
Interview with Matt Malden 381
Interview with Teri Ross 388
Interview with Heather Lutze 394
Interview with Ken Vitto 400
Interview with Dave Collins 405
Interview with Dale Lenz 409
Interview with Jason Shindler 413
Interview with Joe Niewierski 418
Chapter 15 Google Case Studies 425
Chapter 16 Summary 445
Chapter 17 Recommended Google, Search Engine Optimization, & Business Reference Library 449
Author Biography 493
Posted January 12, 2013
As a Google blogger, I was happy to review this book and learn how to make money from my blog, though this has proved to be an elusive goal. Very early on in the book, I am told I only need a credit card (I don’t have one), $5 (probably manage that) and a product or service to offer (don’t have either of those). I continued to read the book regardless of this early setback and found many helpful ideas, but many of them did not come from the author himself. One third of the book is taken up by foreword, preface, introduction, interviews with Google experts (all answering the same questions), book recommendations, glossary, index, etc. The other two thirds I found very helpful indeed and if I ever have a product or service I want to make money from, this is the book I will use to help me in that endeavour.
The author begins with a history of online marketing, then moves on to optimizing your site, then walks you through the many and various advertising methods, and details the vast assortment of tools and web services available to aid you in your quest to get rich. Sadly, as the book was published in 2009, a few of his suggestions have gone by the board, as is the case in internet land, everything moves so quickly and new ideas appear at lightning speed.
Overall, this book has explained many interesting ways to maximise my blog, present its best face to the world wide web and I think it will be very helpful to serious minded bloggers who wish to take it to the next level. Hopefully, one day, I will include myself in that group.
Nevertheless, this is a very useful reference book for Google bloggers.
Posted June 21, 2012
GOOGLE INCOME: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Google is written with the purpose of educating businesses, authors, or bloggers with ways to use the internet for marketing for brand/product. Millions of people use the internet everyday, which can be potential customers/clients for you. The first step is performing a market analysis, increasing your public profile, and establishing the best marketing strategies.
In chapter three, you’ll learn about how to generate website traffic and income by using successful search engines, meta tag definitions, title tags, description tags, search engine registration, and site maps. You’ll learn the importance of what the inbound and outbound links on your site has on your Google rank. The author brushes you up on pay-per-click advertising, aka Adwords, and how you can benefit from a Google Adwords Campaign.
The author, Bruce C. Brown, has written a detailed book about how Google can help you increase your business’s success on the net. Simply submitting your site to the right search engine can help boost the visitors to your site. Also using other Google services, such as blogs, YouTube, etc, can be benefit your online marketing. I recommend Google Income to all businesses and bloggers.
*I would like to thank Atlantic Publishing for sending me a copy to review.
Posted October 6, 2009
This is a terrific book for those who have no knowledge of Google, to those who just want to sharpen what they do know. As a senior manager for a full service advertising agency, this book was extremely helpful and provided tips on everything from PR, to blogging, to SEO and AdWords. I was able to confirm much of what I have learned over the years about Google and was able to expand my knowledge as well. My SEO director was just talking to me about Google Base and now I can have an intelligent conversation about how to strategically apply this for our customers.
I enjoyed the way the book was organized - each chapter dealing with a specific discipline so that you can go back and reference areas you found interesting or skip ahead when something doesn't apply to what you are working on now. I also enjoyed the interviews at the end - but I have to admit that they all started to sound the same after a while and I found myself skipping ahead. I'm sure the author would get a giggle out of how many post-its are hanging off the pages now - this will continue to be a useful resource tool for me going forward as I return again and again to access the helpful links and references.
Posted August 25, 2009
I really wish this book had been available a few years ago when I started looking into the possibilities of online marketing, or even more recently, when I was attempting a job-related search engine optimization campaign. It would have saved days of research and the expense of hiring an SEO expert.
This book covers everything from setting up your online business for maximum Google exposure to making money by hosting AdSense ads on your site. To say it's thorough is like saying Mt. Everest is large.
Fortunately, it's laid out in easy-to-navigate sections, breaks the information down into logical steps and is filled with links to online resources, interviews with experts and explanations of everything involved with the sometimes baffling world of internet marketing. I'll be going back to this one again and again.
Posted August 19, 2009
This is the book for anyone planning or beginning to do business online. Bruce Brown literally covers everything from A to Z in using google as an effective tool to insure a profitable online business. He is the author of 8 books related to multiple aspects of the Internet that have now become an integral part of doing business in America and the world. In a word, he knows what he is talking about.
Brown writes clearly, simply, and concisely, The author walks the reader step by step through the process of using Google and all that is necessary to become a Google master. He provides numerous, helpful references or recommended reading, e-books, and websites that assist the entrepreneur in quickly getting started. Chapter by chapter the beginner is educated to all that must be known to take advantage of Google's business potential.
Advertising: getting information to the right people, at the right time, at a good price about your product or service is fundamental in generating profits. Google is a phenomenal means for doing that. And Bruce Brown tells you how to do it as well as how to avoid the pitfalls. It's a must read book for anyone who wants to know how to effectively use Google as a business tool in creating an online business.
John F. Gilligan, Ph.D.