Google Power Tools Bible

Overview

Get the most thorough and comprehensive guide to Google.

Expand your world with the dozens of Google tools, applications, and services you'll find in this comprehensive book. Going well beyond the basics of search, this in-depth resource shows you how to access and apply every one of Google's features -- things like Gmail, Google Maps, and SketchUp -- while also explaining how to program Google, become a Froogle merchant, and much more. With thorough coverage, step-by-step ...

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Overview

Get the most thorough and comprehensive guide to Google.

Expand your world with the dozens of Google tools, applications, and services you'll find in this comprehensive book. Going well beyond the basics of search, this in-depth resource shows you how to access and apply every one of Google's features -- things like Gmail, Google Maps, and SketchUp -- while also explaining how to program Google, become a Froogle merchant, and much more. With thorough coverage, step-by-step instructions, and hundreds of tips and workarounds, you'll find what you need to succeed with Google.

  • Review the basics of keywords, queries, and PageRank technology.
  • Delve into search features such as the I'm Feeling Lucky button.
  • Find your way with Google Maps and mobile GMaps.
  • Check financial news, get quotes, and manage your portfolio.
  • Import, view, and fix photos with Picasa.
  • Google-ize your computer with Google gadgets and plug-ins.
  • Use Google Analytics to evaluate Web site traffic.
  • Explore Google's future with a sneak peak at R&D.
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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Google Power Tools comes as close as possible to covering the whole gigantic, sprawling collection of tools, applications, and resources that is Google today.

Ted Coombs and Roderico DeLeon start, of course, with Google's core search features -- and offer dozens of techniques most Google users haven't discovered on their own. For example, you'll learn how to display more results on each page of search results; and how to refine your image searches (including how to make sure you're mostly safe from displaying "inappropriate" images).

Coombs and DeLeon introduce Google's number searches, which let you do everything from tracking UPS packages to displaying data about your automobile. You'll also learn how to use Google's underpublicized "special searches" to drill down more quickly on government-published or technology-related information.

That's only the first section. You'll find chapter-length introductions to Google's controversial book search feature, as well as handy shopping tools (like Google Catalogs). You'll get comfortable with Google's sexy geographical features, Google Maps and Google Earth; target your academic research more effectively with Google Scholar; manage your portfolio with Google Finance.

There's a practical overview of Google's online "Office" tools, and a full section on "communicating Google-style" with Google Talk, Picasa, Google Groups, Google Page Creator, Google Calendar, Gmail, and Blogger. There's up-to-date coverage of Google's handy tools for cell phones and other mobile devices. And, not least, there's a full section on Google's moneymaking tools -- from AdWords and AdSense advertising to Google Analytics, which has brought web analytics to more sites than ever before.

By last count, Google has more than a half billion users: With this book, you'll be among the most productive of them. Bill Camarda, from the April 2007 Read Only

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Product Details

  • ISBN-13: 9780470097120
  • Publisher: Wiley
  • Publication date: 3/6/2007
  • Series: Bible Series , #439
  • Edition number: 1
  • Pages: 613
  • Product dimensions: 7.40 (w) x 9.25 (h) x 1.38 (d)

Meet the Author

Ted Coombs is a veteran programmer and software engineer who has written more than a dozen books on computer technology, including dBASE for Windows Programming For Dummies, PowerBuilder Programming For Dummies, and Setting Up an Internet Site For Dummies.

Roderico DeLeon has worked as a PC and networking consultant and is the author of several books.

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Table of Contents

About the Authors.

Preface.

How To Use This Book.

Using the Book’s Icons.

Acknowledgments.

Introduction.

Part I: Navigating Google Information.

Chapter 1: Searching the Web.

Chapter 2: Focusing Your Web Search.

Chapter 3: Topic Searching.

Chapter 4: Discovering Images on the Web.

Chapter 5: Hunting for Videos.

Chapter 6: Searching through Books.

Chapter 7: Searching Google Catalogs.

Chapter 8: Shopping as a Sport.

Chapter 9: Making Use of Directories.

Chapter 10: Keeping in Touch with E-Mail Alerts.

Chapter 11: Personalizing Google Desktop.

Chapter 12: Exploring Google Maps

Chapter 13: Exploring the World with Google Earth.

Chapter 14: Staying Current with Google News.

Chapter 15: Researching with Google Scholar.

Chapter 16: Managing Your Portfolio with Google Finance.

Chapter 17: Google Base.

Chapter 18: Using Google "Office."

Part II: Communicating Google-Style.

Chapter 19: Staying in Touch with Gmail.

Chapter 20: Chatting with Google Talk.

Chapter 21: Editing and Sharing Photos with Picasa2.

Chapter 22: Participating in Google Groups.

Chapter 23: Creating Web Pages with Page Creator.

Chapter 24: Introducing Blogs.

Chapter 25: Communicating with Blogger.

Chapter 26: Organizing Your Day with Google Calendar.

Part III: Going Mobile.

Chapter 27: Finding Your Way with Google

Chapter 28: Using Google Mobile.

Part IV: Google-izing Your Computer.

Chapter 29: Messaging with Google.

Chapter 30: Getting to Know the Google Pack.

Chapter 31: Managing the Google Toolbar.

Chapter 32: Creating 3-D Models with SketchUp.

Chapter 33: Using 3-D Models.

Part V: Google and the Enterprise.

Chapter 34: Increasing Web Traffic with AdWords.

Chapter 35: Making Cents with AdSense.

Chapter 36: Making Decisions with Google Analytics.

Chapter 37: Creating a Google Enterprise.

Chapter 38: Introducing Enterprise Hardware.

Part VI: Exploring Google Innovation.

Chapter 39: Exploring the Future of Google.

Chapter 40: Graduating from the Product Labs.

Index.

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