Google: The Missing Manual

Google: The Missing Manual

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by Sarah Milstein, J. D. Biersdorfer, Rael Dornfest, Matthew MacDonald
     
 

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Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something—anything!—on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the

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Overview

Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something—anything!—on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button?

While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest—and often most underused (what is Froogle, anyway?)—features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).

This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.

Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.

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Editorial Reviews

bn.com
The Barnes & Noble Review
Did you know Google can track your packages? Convert miles to kilometers, tablespoons to cups? Look up phone numbers? Find your nearest bagel shop? Did you know it’s a dictionary, a calculator, a text translator? That it can find photographs of just about anything? That it’s stored up nearly a billion searchable messages on everything from aviation to vermiculture? If you didn’t know all that, you need Google: The Missing Manual.

Chances are, you’re already a regular Google searcher but you’ve just scratched the surface. Sarah Milstein and Rael Dornfest dig down deep -- starting with a detailed guide to creating more powerful, focused search queries. (Did you know you can search only link anchors -- a great way to find someone’s email address? Or that Google can list all the sites it knows that are linked to yours?)

Then, it’s on to the easily accessible areas of Google that many people never notice: image and newsgroup search, built-in directories, and comparison shopping via Froogle and Google Catalogs. There’s a full section on Google tools -- the toolbar, deskbar, wireless access, even Google WebQuotes, which annotates your search results with comments about those pages from other sites.

Part IV focuses on the webmaster’s view of Google: getting listed as prominently as possible (without doing something that’ll backfire); conversely, “hiding” from Google; and making more profits from Google AdSense advertising. For millions of people, Google is the Web’s No. 1 tool, and this book will help them use it a lot more effectively. Bill Camarda

Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2003 and Upgrading & Fixing Networks for Dummies, Second Edition.

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Product Details

ISBN-13:
9780596100193
Publisher:
O'Reilly Media, Incorporated
Publication date:
03/01/2006
Series:
Google: The Missing Manual Series
Edition description:
Second Edition
Pages:
466
Sales rank:
745,498
Product dimensions:
7.00(w) x 9.00(h) x 1.20(d)

Meet the Author

(author and editor) is O'Reilly Media's Managing Editor for Consumer Books. Previously, she was the Missing Manual series editor and a freelance business and technology reporter. She has been a regular contributor to The New York Times and a slew of other publications, most of them now defunct. When not planted at the keyboard, she likes to take epic walks, play poker, watch baseball, and rearrange the furniture.

(author, Chapter 11 and revisions throughout the book) is the author of iPod & iTunes: The Missing Manual and The iPod Shuffle Fan Book and sometimes even writes about things other than iPods. She does the weekly computer Q&A column for The New York Times and is equally obsessed with the BBC World News and the banjo in her spare time.

(author, Chapters 8 and 9, previous edition) is O'Reilly Media's Chief Technology Officer. He has co-authored various O'Reilly books, including Mac OS X Hacks, Google Hacks, Essential Blogging, and Peer to Peer: Harnessing the Power of Disruptive Technologies, and he's program chair for the O'Reilly Emerging Technology Conference. Email: googlemm@raelity.org.

Matthew MacDonald is a science and technology writer with well over a dozen books to his name. Web novices can tiptoe out onto the Internet with him in Creating a Website: The Missing Manual. HTML fans can learn about the cutting edge of web design in HTML5: The Missing Manual. And human beings of all description can discover just how strange they really are in the quirky handbooks Your Brain: The Missing Manual and Your Body: The Missing Manual.

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Google: The Missing Manual 4.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Torie barbee
Anonymous More than 1 year ago
Guest More than 1 year ago
You use Google, don't you? With the plethora of print spilled about it, can anything useful be added? Well, Milstein and Dornfest have. They show many options that most users are simply unaware of. Nifty capabilities that deserve wider knowledge. Perhaps the best is that you can search for an essentially arbitrary alphanumeric string. How is this useful? The string may be an ISBN. The results will often show the book listed under major booksellers like BookFinder, Booksmatter, eCampus and Amazon. Or the string might be a tracking number issued by USPS, DHL, Fedex or UPS. Or course, you could go to those websites and type it there. But if you are a heavy Google user, it may be quicker to start in it. Other useful cases are where that string is a US Patent Number or a Universal Product Code or a Vehicle Id. But this book is independent of, and not endorsed by, Google. The authors demonstrate this by describing contexts where Google might not be suitable, and other search engines might be more fruitful. Like, if you want to see clustering of results, Google leaves you out of luck. Try Vivisimo instead. In this case, I don't know why Google doesn't offer this capability. Altavista had it in 1998. It surely can't be a technical limitation of Google. Such examples of when to look elsewhere are reassuring. The authors DO recommend Google. After all, that is what this book is all about. But they are not bedazzled, and readily share with you its boundaries. A crucial minority of you (Web administrators) may be intensely attracted to the discussion at the end of the book. AnSense and Adwords. These are ways to put ads on your website and (hopefully) derive revenue, and how to advertise on Google, respectively. For some merchants, the latter has lead to heavy sales to a global audience.