Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page


In many ways, Google is the prototype of a successfultwenty-first-century company. It uses technology in new ways tomake information universally accessible; promotes a corporateculture that encourages creativity among its employees; and takesits role as a corporate citizen very seriously, investing in greeninitiatives and developing the largest corporate foundation in theUnited States.

Following in the footsteps of Warren Buffett Speaks andJack Welch Speaks—which contain a ...

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In many ways, Google is the prototype of a successfultwenty-first-century company. It uses technology in new ways tomake information universally accessible; promotes a corporateculture that encourages creativity among its employees; and takesits role as a corporate citizen very seriously, investing in greeninitiatives and developing the largest corporate foundation in theUnited States.

Following in the footsteps of Warren Buffett Speaks andJack Welch Speaks—which contain a conversational stylethat successfully captures the essence of these businessleaders—Google Speaks reveals the amazing story behindone of the most important new companies of our time by exploringthe people and philosophies that have made it a global phenomenonin less than fifteen years.

Written by bestselling author Janet Lowe, this book offers anengaging look at how Google's founders, Sergey Brin and Larry Page,transformed their vision of a better Internet search engine into abusiness colossus with about $16 billion in annual revenue. Lowediscusses the values that drive Brin and Page-for example, how theyboth live fairly modest lives, despite each having a net worth inexcess of $15.9 billion-and details how they have created a culturethat fosters fun while, at the same time, keeping Google at theforefront of technology through relentless R&D investments andimaginative partnerships with organizations such as NASA.

In addition to examining Google's breakthrough businessstrategies and new business models-which have transformed onlineadvertising and changed the way we look at corporate responsibilityand employee relations-Lowe explains why Google may be a harbingerof where corporate America is headed. She also addressescontroversies surrounding Google, such as copyright infringement,antitrust concerns, and personal privacy and poses the questionalmost every successful company must face: as Google grows, can ithold on to its entrepreneurial spirit as well as its informalmotto, "Don't do evil"?

What started out as a university research project conducted bySergey Brin and Larry Page has ended up revolutionizing the worldwe live in. Google Speaks puts these incredibleentrepreneurs in perspective and shows you how their drive anddetermination have allowed them to create one of today's mostpowerful companies.

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Product Details

  • ISBN-13: 9780470398548
  • Publisher: Wiley
  • Publication date: 5/4/2009
  • Edition number: 1
  • Pages: 315
  • Product dimensions: 5.10 (w) x 7.10 (h) x 1.40 (d)

Meet the Author

Janet Lowe is the author of the bestselling Warren Buffett Speaks, Jack Welch Speaks, and Bill Gates Speaks, all from Wiley. Her articles have appeared in such publications as Newsweek, the Christian Science Monitor, the Los Angeles Times, and the San Francisco Chronicle.

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Table of Contents




Sergey Brin.

Russian Roots.

American Passage.

Educating Sergey.

The Road to Stanford.

Boy Genius to Adult Genius.

Wedding on a Caribbean Sand Bar.


Flying High.

Larry Page.

Cradled in a Computer Culture.

Nikola Tesla, Page’s Hero.

Tesla’s Story.

The Tesla Car.

Motivated by Montessori.

The Leadership Program.

The Solar Racer.

Go West, Larry.


Mensa Boy.

Larry Gets Married.

The X-Prize.

No More Laundry.

The Power of Partnership.

Forging the Stanford Connection.

A Creative Environment.

A Poignant History.

An Academic or an Entrepreneur?

A Grim Goodbye.

Networking at Its Best.

Burning Man.


The Collective Wisdom of Silicon Valley.

He’s Been the Rock; They’ve Been the Rockets.

A Man of Influence.

Climbing a Different Kind of Mountain.


The Ultimate Search Engine.

Not Inventing, but Improving Upon.

Look Around You for Inspiration.

How Search Works.

Platform Power.

Open Platform.


A Blessed Blunder.

From Noun to Verb.

Playing with the Name.

The Google Logo.

The Google Doodle.

Google Zeitgeist.


Yahoo! Drew the Map.

The Requisite Garage.

The Venture Capitalists.

The Elusive Business Plan.

Investing in Wild Ideas.

Good Ideas Put to Good Use.

Dealing with Dark Matter.

Aversion to Advertising.

Advertising that Delivers Results.

Two Ways to Advertise: AdWords and AdSense.

Extending the Google Reach.

The Science of Advertising.

Google Didn’t Advertise Itself—at First.

Birth of the Google Economy.


“We’re Different”.

The Dutch Auction.

Buffett on Google.

Berkshire Hathaway’s Share Structure versusGoogle’s.

The Playboy Interview.

Ten Years Later.


Make It Useful.

The Many Ways to Google.

Make It Big.

We Serve the World.

Make It Fun.

Google Users Hearken to the Call.

Don’t Do Evil.

How Google Defines Evil.

The Motto Loses Some Shine.

Can Free Speech Go Too Far?

Make It Free.


New Management Style.

Ten Things Google Has Found to Be True.

Riding the Long Tail.

20 Percent Projects.

Perpetual Beta.

Fabled Workplace.

An Alternative Point of View.


Google in Ireland.

Top Ten Reasons to Work at Google.

The Battle for Brainpower.

Guarding the Secrets.


Conflicts and Controversy.

Click Fraud.

Avoiding—or Not Avoiding—Pornography.

Privacy Issue.

Advertising Products.


Street View.

Can They Snoop—and Will They Tell?

Hello, Human Rights.

The Great Chinese Firewall.

Principles of Freedom.

Copyright Infringement.

The Authors’ Revolt.

Grand Ambitions.

The Snippet Defense.

Whose Property Is It, Anyway?

All About Advertising.

The Game-Changing Settlement.

Lawsuits Everywhere.

Google Gets an Airplane.

Google Gets a Satellite.

GOOD CITIZEN GOOGLE.—the Philanthropic Part.

Google and the Environment.

Renewable Energy Less than Coal.

Geothermal Power.

Energy from the Sea.

Energy-Efficient Googleplex.


Artificial Intelligence.

Onward to Web 3.0.

Cloud Computing.


The Google Phone.

White Spaces.


Google, Microsoft, and the Internet Civil War.

The Battle of Yahoo!

Gates on Google.


Lessons from Larry and Sergey.

The Traits of Those Who Change the World.





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  • Posted August 2, 2009

    more from this reviewer

    Google Speaks by Janet Lowe: a Good Introduction but Not the Last Word

    In fewer than 15 years, Google built the largest index of Web pages, dominated the Internet search industry, grew into a giant with a 1.5 million square foot headquarters in Mountain View, California plus two dozen other U.S. offices and technical centers in more than 30 countries, and became a global household name. Here the bestselling author of numerous popular business books, Lowe (Ben Graham on Value Investing, Bill Gates Speaks, Dividends Don't Lie, with Geraldine Weiss, Jack Welch Speaks, The Man Who Beats the S&P, The Rediscovered Benjamin Graham, Ted Turner Speaks, Warren Buffett Speaks; articles appeared in more than 100 publications; frequent guest on CNBC, CNN, FOX Business Network, and PBS; former financial editor of the San Diego Tribune) retells the amazing story behind the revolutionary, public corporate colossus (more than 20,000 employees) with a market capitalization of around $123 billion and about $16 billion in annual advertising revenues. With access to family, friends, employees, and company records, the author unofficially examines the founders' personalities and values as well as Google's vision, culture, business strategies, new business models, philanthropic projects, future, and more. Presenting more than a mere company profile, Lowe also addresses the criticisms and controversies surrounding Google as the primary portal to the World Wide Web, including copyright infringement, antitrust issues, personal privacy, and intellectual property concerns. Nicely-written and organized, this well-presented book provides a concise overview. Lacking a bibliography and a back-of-the book index but including a historical timeline, glossary, and footnotes, it belongs on the shelves of many public libraries where general readers can read about the secretive company that has become the prototype for a successful, twenty-first century business entity. Recommended as a good introduction but not as a definitive publication.

    1 out of 1 people found this review helpful.

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