Gordon McLendon: The Maverick of Radio

Gordon McLendon: The Maverick of Radio

by Ronald Garay
     
 

ISBN-10: 031326676X

ISBN-13: 9780313266768

Pub. Date: 03/30/1992

Publisher: ABC-CLIO, Incorporated

Students and others interested in radio history will be intrigued by this fast-paced biography of Gordon McLendon's career in the radio industry, touching also on his work in motion pictures and involvement in Texas politics.

Following a glimpse into his childhood, education, and military career, Ronald Garay describes McLendon's station ownership and management

Overview

Students and others interested in radio history will be intrigued by this fast-paced biography of Gordon McLendon's career in the radio industry, touching also on his work in motion pictures and involvement in Texas politics.

Following a glimpse into his childhood, education, and military career, Ronald Garay describes McLendon's station ownership and management in Palestine, Texas; the development of a major network, the Liberty Broadcasting System; his live and recreated baseball and football programs; and his skirmishes with the major league baseball establishment. Much attention is given to how McLendon re-invented radio and competed with television and print media through his Top 40 music hits, disc jockey programming, and the use of local news. Important concerns regarding station trafficking, editorializing, and public interests are considered as well in this extraordinary book.

Product Details

ISBN-13:
9780313266768
Publisher:
ABC-CLIO, Incorporated
Publication date:
03/30/1992
Series:
Contributions to the Study of Mass Media and Communications Series, #32
Pages:
266
Product dimensions:
6.00(w) x 9.00(h) x 0.75(d)
Lexile:
1330L (what's this?)

Table of Contents

Introduction

Childhood, Education and Military Career

KNET and KLIF: First Ventures into Radio

The Liberty Broadcasting System: Halcyon Days

The Liberty Broadcasting System: Finis

KLIF and Top 40 Radio

McLendon Station Group: Acquisition and Management

McLendon Station Format Innovations

McLendon Station Editorials

Departure from Radio

Politics, Moviemaking and Other Interests

Reflections

Reference List

Bibliography

Index

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