Got Game: How the Gamer Generation Is Reshaping Business Forever

Got Game: How the Gamer Generation Is Reshaping Business Forever

by John C. Beck, Mitchell Wade
     
 

Managers Must "Get" Gamers…or Lose

Think video games are kids' stuff? Think again. Provocative new data shows that video games have created a new generation of employees and executives-bigger than the baby boom-that will dramatically transform the workplace. And according to strategists John C. Beck and Mitchell Wade, managers who understand and harness this

Overview

Managers Must "Get" Gamers…or Lose

Think video games are kids' stuff? Think again. Provocative new data shows that video games have created a new generation of employees and executives-bigger than the baby boom-that will dramatically transform the workplace. And according to strategists John C. Beck and Mitchell Wade, managers who understand and harness this generation's distinct attributes can leap far ahead of their competition.

Got Game shows how growing up immersed in video games has profoundly shaped the attitudes and abilities of this new generation. Though little-noticed, these ninety million rising professionals, through sheer numbers, will inevitably dominate business-and are already changing the rules.

While many of these changes are positive-such as more open communication and creative problem-solving-they have caused a generation gap that frustrates gamers and the boomers who manage them. Got Game identifies the distinct values and traits that define the gamer generation-from an increased appetite for risk to unexpected leadership skills-and reveals management techniques today's leaders can use to bridge the generation gap and unleash gamers' hidden potential.

Author Biography:

John C. Beck is President of North Star Leadership Group, Senior Advisor at Monitor Group, and Senior Research Fellow at UCLA's Center for Communication Policy. He is coauthor of The Attention Economy (HBS Press, 2001). Mitchell Wade develops information tools and strategy for firms like Google, RAND, and Charles Schwab.

Editorial Reviews

The Financial Times
Got Game deserves credit for drawing attention to an issue...in 200 bright and breezy pages.
21 October, 2004
Soundview Executive Book Summaries
There are more than 90 million people in the "gamer generation" and, according to business strategists John C. Beck and Mitchell Wade, they will have a huge impact on the future of business. In Got Game, the authors present statistics that show how gaming is not merely a waste of time, but is actually amazingly effective training for essential business skills. The authors reveal gamers as committed, team-oriented professionals who play to win, and describe how managers can unleash their hidden potential. Copyright © 2005 Soundview Executive Book Summaries

Product Details

ISBN-13:
9781578519491
Publisher:
Harvard Business Review Press
Publication date:
10/01/2004
Pages:
202
Product dimensions:
6.40(w) x 9.55(h) x 0.95(d)

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