Grab More Market Share: How to Wrangle Business Away from Lazy Competitors

Grab More Market Share: How to Wrangle Business Away from Lazy Competitors

by Ross Shafer
     
 

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A sluggish economy is no excuse for lagging sales. While others sit gobsmacked by abrupt changes in the market, you have an opportunity to grow. And how do you do that? By "stealing" market share from weak and lazy competitors.

Grab More Market Share shakes any business out of a floundering stupor and teaches you how to remain reactive to the market's

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Overview

A sluggish economy is no excuse for lagging sales. While others sit gobsmacked by abrupt changes in the market, you have an opportunity to grow. And how do you do that? By "stealing" market share from weak and lazy competitors.

Grab More Market Share shakes any business out of a floundering stupor and teaches you how to remain reactive to the market's evolving needs. Take the example of McDonald's: Many years before the recession hit, McDonald's tested its McCafé concept—offering specialty coffee and smoothies—but the official launch took place in early 2009. Why? Because that's when Starbucks was most vulnerable. Consumers flocked to McDonald's for cheaper specialty drinks, and in early 2010, McDonald's raked in $420m. Meanwhile, in 2009, Starbucks closed over 270 locations.

Grab More Market Share uses rock-solid case studies that teach leaders to leverage the recovery and take 10 to 15 percent more market share. Using real-world examples from household name companies, this book arms you with actionable advice to help you:

  • Identify trends hiding in plain sight by listening to the chatter on TV, online, andat dinner parties for signals that the public's habits are changing
  • Avoid becoming profit-blinded by your old business model so that you can spot thenext big thing
  • Track the evolution of customer needs,and recognize that urgency, not service,is what the customer wants
  • Know when and how to engage the crowd to help you solve a problem
  • Engage people with the "false start," listen to learn, and become a trusted advisor

When you leverage the public consciousness, people can't help but swing their dollars towards your organization. The public knows what it wants. It's just waiting for you to deliver it in the way they want to buy. Grab More Market Share will teach you how not to settle for 1 to 2 percent average growth. With these nimble tactics, tools, and metrics, you can exponentially accelerate beyond "average."

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Product Details

ISBN-13:
9781118145456
Publisher:
Wiley
Publication date:
08/02/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
176
File size:
1 MB

Meet the Author

ROSS SHAFER is one of the most sought-after keynote speakers, management advisors, and seminar leaders on the subjects of motivating change, customer empathy and urgency, and market relevance. Speaking over seventy-five times a year, Ross frequently shares the stage with heavyweights like Colin Powell, Tom Peters, Jack Welch, and Malcolm Gladwell. A six-time Emmy Award winning TV host, writer, and producer, Ross left the entertainment world and turned his talents toward studying how cultural changes determine why certain organizations thrive during tough economic times, while others disappear into extinction. Find more at RossShafer.com

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