Grape-A-Hol: How Big Business Is Subverting Artisan Winemaking and the Future of Fine Wine

( 61 )

Overview

The world is awash with wine - nearly 30 billion liters are produced every year. But how much is truly fine wine? Vastly less than what is claimed to be. By coining the term "Grape-a-hol" and defining it as "an alcoholic beverage made from fermented grape juice and passed off as a substitute for fine wine," this book exposes the questionable practices of big business and the regulatory myopia of governments that are subverting artisan wine making, altering consumer tastes, and sabotaging the future of fine wine. ...
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Grape-A-Hol: How Big Business is Subverting Artisan Winemaking and the Future of Fine Wine

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Overview

The world is awash with wine - nearly 30 billion liters are produced every year. But how much is truly fine wine? Vastly less than what is claimed to be. By coining the term "Grape-a-hol" and defining it as "an alcoholic beverage made from fermented grape juice and passed off as a substitute for fine wine," this book exposes the questionable practices of big business and the regulatory myopia of governments that are subverting artisan wine making, altering consumer tastes, and sabotaging the future of fine wine. Industry insiders themselves, the authors draw on their intimate knowledge of both the U.S. and New Zealand wine industries to reveal how the line between fine wine and bulk wine has become dangerously blurred. But it is not too late. Grape-a-hol is a rallying cry to everyone who believes it is only art - not economics - that can create truly fine wine.

MICHAEL F. SPRATT, Ph.D. is a founder and owner of Destiny Bay Vineyards. Michael currently serves as President of the Waiheke Winegrowers Association, is a Director of New Zealand Winegrowers, and a founding member of The Specialist Winegrowers of New Zealand. Prior to launching Destiny Bay in 2000, he was a partner in mergers & acquisitions consulting for PricewaterhouseCoopers in their San Francisco office. In addition to his 20 year career as an international management consultant, he spent nearly a decade in production and business management in the micro-electronics industry in Silicon Valley. Michael holds a Ph.D. in Psychology from the University of California at Berkeley. He has written a number of articles on wine industry issues in New Zealand.

MARK L. FELDMAN, Ph.D. is the CEO of Destiny Bay Wine Imports. Mark has been instrumental in the marketing and branding of Destiny Bay Vineyards since its founding in 2000. His experience as the U.S. importer and distributor of New Zealand's highest rated artisan wine has made his presentations on luxury branding a featured attraction at private tasting events. He also is a former CEO of Space-Time Insight, a founding partner of Start Up Farms International, a Senior Vice President of Strategy at Virsa Systems and a Senior Vice President at SAP Labs. Earlier in his career he was a partner and global practice leader for mergers & acquisitions consulting at PricewaterhouseCoopers. Mark holds a Ph.D. in Communications from Northwestern University and is a frequently quoted speaker who has addressed audiences throughout the world on industry-transforming events.

Grape-a-hol is the second book written by Spratt and Feldman. Their first, Five Frogs on a Log: A CEO's Guide to Accelerating the Transition in Mergers, Acquisitions, and Gut-Wrenching Change, remains a business favorite in five languages.

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Product Details

  • ISBN-13: 9781457510304
  • Publisher: Dog Ear Publishing
  • Publication date: 4/9/2012
  • Pages: 136
  • Sales rank: 1,078,833
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.29 (d)

Customer Reviews

Average Rating 4.5
( 61 )
Rating Distribution

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(48)

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See All Sort by: Showing 1 – 20 of 61 Customer Reviews
  • Anonymous

    Posted October 4, 2012

    To BN

    I enjoy roleplaying a lot. In real life, I don't have a lot of friends so I do rping instead. If you shut it down I will be miserable for lfe. I think you guys would be pretty mean to shut it down just because you guys think your supreior adults. So just let us be. Kids just wanna have fun.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 9, 2012

    LET US RP!

    Rping is a way to have fun and meet people for those who are shy in public. We are doing nothing wrong, so why are you after us? Go after those @$$'s who are posting about nook $** and all that. Let the world of roleplaying go on!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 27, 2012

    Warrior role-player

    Please,Barnes and Noble! Please let the role-plays stay! We are kind,good people who just want to escape from our own lives to a new,fresh world,where we control what happens. No suprizes. No death. No suffering...just role-playing.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 30, 2012

    Hi...its SeaShanty again...to all

    Hi guys. Listen...I was trying to find out about a book today. And there was rping in the reviews. And it WAS kind of annoying. You know I love rping, but let's try to be more considerate.
    Not traitorously yours,
    SeaShanty xxx

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 26, 2012

    Please let RolePlaying Stay! Please, B&N!

    Please let RPing stay! I know it may sometimes be annoying, (even for me when I'm looking for a review,) but there are something that YOU can benefit from by us roleplaying. Let me show you what I mean…

    1. Profit

    Yes, you may be going like, "What the! We can't profit by you silly little kids!" But you can, believe it or not. Have you noticed how many people that buy NOOKs just for the PURPOSE of RPing? You're earning a lot of money just from that.
    Also, the most often kind of RPing around here are Clans. People that are new to Warrior Cats may join a Warrior Cat RP and the experienced RPers will tell them to give it shot. They may like it, and buy the series, which will give you some big bucks! See what I mean?

    2. Socialization

    Some people are home-schooled, and live in a desolate area, so the only way to get into the outside world is to talk on the phone or go somewhere. But, RPing may lift some tension and lonliness off their shoulders. It makes them feel better!

    3. House-hold Issues

    For the people saying to go to a RPing website, some people are not allowed to go on the Internet with the exception of homework. (Good example: Me!) So RPing on the NOOK is their only way to RP. And your RPing may heal broken hearts. Example:

    My friend was extremely depressed after her father died. So much she was thinking about s u i c i d e. She told me about it in school. Desperate for her to rethink it, I told her about RPing and for her to try it. The next day, she was in school and looking happier than usual. She told me RPing helped her alot. See? Roleplaying can literally save lives!

    If you are really set on shutting down RPing on NOOK, at least consider these things:

    1. Making an app for RPing.
    2. Still letting us RP on those books with no covers and in forigen languages.
    3. Making us buy at least 1 book that's over $1.00 at the "main camp."
    4. For every post at a "main camp," we have to review a book.
    5. Create a "review deletion." Every time we move "main camps," we're able to delete our RPing posts.
    6. For every post we do, we have to pay 1 cent. A dollar for every 100 posts. (I would only use this as a final resort, though.)

    Please take some of those solutions to thought and keep RPing! You will let down hundreds, even THOUSANDS, of your customers if you do. I know I'll be one of them. You will watch helplessly as we break/sell/never use our NOOKs and get Kindle Fires instead. You will watch helplessly as your profits go down drastically, perhaps forcing you to go out of business. I know you don't want that to happen. (Me neither! I've been shopping at B&N since I was 5!) So please, KEEP THE ROLEPLAYING!

    Mistystar of HurricaneClan, Tearpaw of HorseClan, author of Twoleg of the Clans

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 3, 2014

    Carman

    A sunblessed babe with caramel hair walks in. She is in a towel obviously done with her shower.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 20, 2012

    From BN

    We will not shut it down. However, no dirty words or innappropriate content will be accepted. If these simple rules are not obeyed, we will reevaluate the removal of Role Playing. Do not ruin it for your friends. Use it for what you have been telling us you use it for.
    From BN

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 5, 2012

    Pleeeaasee donr stop rp

    Rhis is wht i do whn im bored thos i have a computor most rp sites are really dumb this is easyer for us anyone ageist needs to deal with he fact that this makes us happy u think it ad beacuse if the s*x not all of us do that why wound we do that we love rp please ont hut it down

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 4, 2012

    RP rs read this

    Long, overdramatic post goes here

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 26, 2012

    Protesting rant

    Wow are you guys serioudly going to believe that BS? B&N is NOT shutting down rp and even if they were, do you think they would aprreciate all of these negative comments? No it will just encourage more to shut down rp. And they have EVERY right to do it. I mean c'mon rp is getting really out of hand. Almost every book i see has rpers in in. Also you guys are all acting like a bunch of spoiled brats right now. I mean, i know rping is fun but c'mon. Are you going to die? Are you gonna starve? No you wont and if rp does get cancelled theres lots of other websites where you can roleplay. So if rp does get shut down, just toughen up and admit its gone.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 4, 2012

    Artemis

    "Ha!" a black she-cat with a crescent shaped mark on her forehead laughed. "I doubt it. You made several spelling errors- errors which no self-respecting adult would make. Try again some other time, imposter." She stalked away.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 1, 2012

    B&N to Roleplayers

    We all understand it is fun to roleplay. But your roleplaying is clogging up pages when people want reveiws. So, B&N have come to a decision. You all can keep roleplaying if, and only if, you have one sentence at the end of your roleplaying post reconmending the book you are posting in or a different book. And any posts not following this small and easy rule will be banned. Thank you.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 1, 2012

    RP

    I absolutly hate rp! Ihope bn shuts it down, cuz it gets soooo anoying in reviews. Please bn!!!!!

    0 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 29, 2012

    To Barnes and Noble

    You can't delete our accounts, and end roleplay. We get to meet and become friends with new people, plus, we learn about new books and series. You will lose money, and here, kids can be whatever we want to be. We can dream about fkying to the Sun, like in science fiction books, or metaphoping into animals, like Animorphs. This is like another world, where anything is possible. Look at how many people roleplay. Now, think, what would happen if we all lose our accounts? We can't buy stuff. You lose money, and customers, and put thousands of kids into depression. I was finally able to let my feelings out, and show who I am, an 11 year-old singer/songwriter, artist, and future author. Alot of the stuff in roleplays, I use in writing. And, I made three real best friends. So, you would ruin my life by shutting down our accounts, and destroying roleplay, and many others are the same way. Thank you. -Chloe Mae

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 8, 2012

    To B&N

    I believe you do not care what kids think we just want to have fun and you are taking that from us I believe you are all fighting in those buildings of yours about if replying should stay or not and the bosses are sitting back watching you guys I am not stupid none of us kids are we no you want us to stop but kids are rebels so be it,we think different from adults we have creative minds so we express it in writing it keeps us happy you cannot take away are freedom we have rights to if you want we could get many supports and we will fight back we are rebels we fight for our rights we were born to be challenging and be determined but that is are nature and its what kids are so if you want to ban us then you lost yourself many young book byers and repliers we won't give up even if it becomes war between adults and kids we are people to we have feelings I know I was banned from books that three of my clans were in you wont stop us we will just fight back even if you win we wil find a way to defeat you and get back pur rights and how would you ban all of us without banning everyone else did you think about that there are probably thousands of us kids and probably hundreds of you so you should pay attention to my facts here and you will want to watch put for me I am a large threat and a obsticle in your way~Haley also Speckledwing of lightclan. =<

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 29, 2012

    TO b@n and all

    Dont buy anything from them and tell everyone u know there heartless and keep protesting.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 8, 2012

    All rpers read

    Rally at dictionary result 1. Enemy B&N. Go cats go!!!! Write your name and a protest.- shadowstar =^_^=.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 28, 2012

    To B&N

    Your maniacks shutting down rp and acounts you will loose about millions or even billions of dollars cause you are doing this you maniacks

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 28, 2012

    TO B&N

    If u shut down the rp i will throw my nook on the ground, break it and never buy ANYTHING from the nook or ur store again in mmy life. I ao have many freinds with nook on this rp so i will tell them to do the same thing. I am in a big gossip school so i will spread it everywhere. So if u shut the rp down. I will do l i can to mess yp ur business

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 28, 2012

    To B&N

    RPing is the one place where a person can escape. In my clan there are kids who are bullied, commiting suicide and more. Roleplaying is the one place where a kid can be someone their not and have FUN! But l guess you guys don't understand because you are shutting us down. Also, you guys can lose a lot of money. I told all my friends who love warriors (actually they are the ones who got me hooked), to buy nooks because of roleplaying and they almost did! Until you guys started shutting us down. Have fun losing thousands and millions of $!
    ~sweetspirit swirlnight spiceclaw honeyleaf rosefoot peppertail windpaw sweetkit dewkit fernkit brackenkit echokit breezekit and brightkit, all cats of the AWESOME BLAZECLAN

    Was this review helpful? Yes  No   Report this review
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