Graphic Communications Today, 4E / Edition 4

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Overview

Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book- anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What's more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond.

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Product Details

  • ISBN-13: 9780766820753
  • Publisher: Cengage Learning
  • Publication date: 12/24/2003
  • Series: Design Concepts Series
  • Edition description: REV
  • Edition number: 4
  • Pages: 672
  • Product dimensions: 10.90 (w) x 8.20 (h) x 1.10 (d)

Meet the Author

Dr. William Ryan is an associate professor in the School of Journalism and Communication at the University of Oregon. Ryan has worked in newspaper, magazine, identity, advertising and cooperate design and has designed for clients such as National Public Radio, Apple Computer and Hinman Vineyards. Ryan holds a doctorate degree in Media Systems and has received Mellon, Kellogg and Fulbright fellowships.

Theodore Conover taught Journalism and Graphics at the University of Nevada, Reno for 22 years, serving as chair of the journalism department for ten years. As the former owner-publisher of five community newspapers and managing editor of a small city daily, he brought much practical experience into his classroom. Conover received his undergraduate and master's degrees in Journalism from Ohio State University and was awarded fellowships form the Public Relations Society if America and American Business Press.

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Table of Contents

Visual Communication.From Cave Walls to Postmodernism.Type: The Basic Ingredient.Creative Typography.Design: Shaping Media Architecture.Color: The Wonder and Resonance of Light.Art and Illustration.Photography: Light Writing.Production: Preparation, Printing, Paper and Ink.Designing for Public Relations.Newsletters.Designing Printed Communications.Advertising Design.Magazine Design.Inside and Outside the Magazine.The Newspaper and Design - A Brief History and Commentary.Designing and Redesigning Newspapers.The Moving Image - Reality at 24 Frames Per Second.Designing for New Media - Web, Internet, and Interactivity.Presentation.Multi-media: The Future of Visual Communication?

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