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Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book- anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What's more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond.
Visual Communication.From Cave Walls to Postmodernism.Type: The Basic Ingredient.Creative Typography.Design: Shaping Media Architecture.Color: The Wonder and Resonance of Light.Art and Illustration.Photography: Light Writing.Production: Preparation, Printing, Paper and Ink.Designing for Public Relations.Newsletters.Designing Printed Communications.Advertising Design.Magazine Design.Inside and Outside the Magazine.The Newspaper and Design - A Brief History and Commentary.Designing and Redesigning Newspapers.The Moving Image - Reality at 24 Frames Per Second.Designing for New Media - Web, Internet, and Interactivity.Presentation.Multi-media: The Future of Visual Communication?