Graphic Communications Today / Edition 3

Graphic Communications Today / Edition 3

by Theodore E. Conover
     
 

ISBN-10: 0314044248

ISBN-13: 9780314044242

Pub. Date: 02/28/1996

Publisher: Cengage Learning


This text is an innovative book for beginning design and journalism students. It focuses on teaching basic design concepts and skills through solid theory, practical design tips, projects, and creativity sections. It conveys complete information needed to produce effective print communication, from design principles to printing processes. Integrated coverage of…  See more details below

Overview


This text is an innovative book for beginning design and journalism students. It focuses on teaching basic design concepts and skills through solid theory, practical design tips, projects, and creativity sections. It conveys complete information needed to produce effective print communication, from design principles to printing processes. Integrated coverage of desktop publishing material stresses the importance of computers in the graphic arts industry.

Product Details

ISBN-13:
9780314044242
Publisher:
Cengage Learning
Publication date:
02/28/1996
Edition description:
Older Edition
Pages:
517
Product dimensions:
8.66(w) x 11.02(h) x (d)

Table of Contents


Why Visual Communication? From Cave Walls to Modern Visual Communication Introduction to Desktop Publishing. Type: The Basic Ingredient. Creative Typography. Art and Illustrations. Color: A Powerful Communication Tool. Paper and Ink. Putting it Together. Preparing for Production. Designing Printed Communication. Advertising Design. Designing for Public Relations. Designing the Magazine. Inside and Outside the Magazine. The Newspaper and the Designer. Designing and Redesigning Newspapers. Newsletters. Visual Communication in the New Century.

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