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Graphic Design: America Two
     

Graphic Design: America Two

by Veronique Vienne (Introduction), Jessica Helfand (Introduction), D. K. Holland
 
The general public had started to realize in the last decade that a new profession had emerged: graphic design.

With this new awareness came confusion; what is graphic design? Graphic Design: New York and Graphic Design: America were organized to help illuminate and define what designers do (since design is like air - it's everywhere - this is no

Overview

The general public had started to realize in the last decade that a new profession had emerged: graphic design.

With this new awareness came confusion; what is graphic design? Graphic Design: New York and Graphic Design: America were organized to help illuminate and define what designers do (since design is like air - it's everywhere - this is no easy task). Design firms came together for the first time to acknowledge the profession and their roles as designers. Following Graphic Design: America's outstanding success, volume two was not just a good idea, but a necessity.

There is curiosity to see how design firms have evolved in the past half dozen years. Design had to adapt to the demands of an era of extreme technological advancement (cyberspace, fiber optics, digital photography), but these demands created new challenges and opportunities for both business and graphic designers, (the decline of the print media, the incline of in-house desktop publishing, lightening-speed turn around on projects).

Product Details

ISBN-13:
9781564962980
Publisher:
Rockport Publishers
Publication date:
07/15/1997
Pages:
245
Product dimensions:
9.30(w) x 12.24(h) x 0.97(d)

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