Graphic Design Basics / Edition 4

Graphic Design Basics / Edition 4

by Amy E. Arntson
     
 

ISBN-10: 0155046462

ISBN-13: 9780155046467

Pub. Date: 08/28/2002

Publisher: Cengage Learning

GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs…  See more details below

Overview

GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs will be pleased to find information relevant to current studio practice. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic prepress.

Product Details

ISBN-13:
9780155046467
Publisher:
Cengage Learning
Publication date:
08/28/2002
Edition description:
Older Edition
Pages:
256
Product dimensions:
6.30(w) x 9.06(h) x (d)

Table of Contents

Preface
Ch. 1Applying the Art of Design1
Ch. 2Graphic Design History13
Ch. 3Perception33
Ch. 4Toward a Dynamic Balance45
Ch. 5"Good" Gestalt61
Ch. 6Using Text Type73
Ch. 7Layout105
Ch. 8Preparing Camera-Ready Art127
Ch. 9The Dynamics of Color139
Ch. 10Advertising Design155
Ch. 11Photography165
Ch. 12Illustration177
Ch. 13Computer Graphics191
Appendix: How to Use Tools and Equipment201
Glossary211
Bibliography215
Materials List217
Index218

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