Graphic Design Basics / Edition 5

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More About This Textbook

Overview

GRAPHIC DESIGN BASICS continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a design history class will benefit from the emphasis on visuals from the history of design, while more comprehensive programs will be pleased to find information relevant to current studio practice. This edition brings new and up-to-date information about computer graphics, including a guide to generating successful files for electronic prepress.

Graphic Design Basics combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure and visual perception with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations and electronic designs. Each chapter provides assignments with student sample solutions, as well as critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice is rarely found in other Graphic Design texts.

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Product Details

  • ISBN-13: 9780495006930
  • Publisher: Cengage Learning
  • Publication date: 2/9/2006
  • Edition description: 5TH
  • Edition number: 5
  • Pages: 264
  • Sales rank: 1,323,697
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.50 (d)

Meet the Author


Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).
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Table of Contents

Preface
Ch. 1 Applying the Art of Design 1
Ch. 2 Graphic Design History 13
Ch. 3 Perception 33
Ch. 4 Toward a Dynamic Balance 45
Ch. 5 "Good" Gestalt 61
Ch. 6 Using Text Type 73
Ch. 7 Layout 105
Ch. 8 Preparing Camera-Ready Art 127
Ch. 9 The Dynamics of Color 139
Ch. 10 Advertising Design 155
Ch. 11 Photography 165
Ch. 12 Illustration 177
Ch. 13 Computer Graphics 191
Appendix: How to Use Tools and Equipment 201
Glossary 211
Bibliography 215
Materials List 217
Index 218
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