Graphic Design Basics (with Premium Web Site Printed Access Card) / Edition 6

Graphic Design Basics (with Premium Web Site Printed Access Card) / Edition 6

3.0 1
by Amy E. Arntson
     
 

ISBN-10: 0495912077

ISBN-13: 9780495912071

Pub. Date: 01/01/2011

Publisher: Cengage Learning


GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide…  See more details below

Overview


GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Product Details

ISBN-13:
9780495912071
Publisher:
Cengage Learning
Publication date:
01/01/2011
Edition description:
New Edition
Pages:
272
Sales rank:
607,139
Product dimensions:
8.40(w) x 10.80(h) x 0.50(d)

Table of Contents


1. Applying the Art of Design. 2. Graphic Design History. 3. Perception. 4. Toward a Dynamic Balance. 5. Good Gestalt. 6. Using Visual Language. 7. Layout Dynamics. 8. The Dynamics of Color. 9. Illustration and Photography in Design. 10. What is Advertising Design? 11. Production for Print and Online.

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